+ The customizations and features available
+ Easy to navigate
+ Customer Support
- Integrations with other API's can be complex
- You will need some skills to get it working
- Pricing increases when your client base increases
With the use of Customer.io you are able to send out personalized messages at scale. The messages can be anywhere and are triggered on real-time which you can easily feed into their system using the API.
They really believe that impersonal messages will lead to bad experiences. This is why the focus on real-time data and triggering events and messages based on that. You could send out emails, in-app messages, sms and more.
Connect to their segmentation and automation engine and you can increase conversion, usage and create loyal clients.