+ For any SEO professional
+ Great insights and alerts about your site
- You will have to go to paid to get better insights
- Pricing can be high if you are just an SMB
If you want to get started with SEO Moz is one of the tools you want to consider (next to Semrush & Ahrefs). It will give you all the tools you need to get started, get higher in the search engine plus making sure you stay there. It will give you the tools to do:
Uncover any technical SEO issues and find any recommendations or fixes to improve.
Track performance of your traffic driving keywords across all the search engines.
Get quick insights in all the links referring to your site and all the extra information you want to know like; Domain Authority & Anchor Text.
Discover keywords to target in your content and get insights in the difficulty to score on them, how your competitors score and what your SERP* is for that keyword. (Search Engine Results Page)