SEO Glossary

See a full alphabetical overview of the most common SEO related terms and what they mean. You will also find tools on how to improve certain SEO aspects.

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A full glossary with all the most common SEO terms.
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SEO Glossary of Terms

The SEO glossary of terms is essential to help get your familiar with commonly used terminology in SEO. These are terms that are frequently used in the SEO field and can help you further understand and make sense of the world of SEO. Scroll through it or go and find the meaning for a term directly by clicking on the beginning letter. You will also find interesting tools & links to other sites to help you master SEO. You can also check out free SEO courses here.

A - B - C - D - E - F - G - I - J - K - L - M - N - OP - Q - R - S - T- U - V - W - X - Y - Z



Above the fold is an SEO industry term which describes content which appears on a website before the website visitor gets to scroll down. Above the fold is the content of the site that is visible when the visitor initially lands on the website. It is a good SEO practice to display all the most relevant and essential components of the website right at the top of the website. Focussing on the Above the Fold content ensures visitors they will understand directly what your site is about the moment they land on it. 


The “ALT” attribute is a piece of HTML code which specifies an alternative text for an image that is displayed on a web page. It’s common for people in the SEO world to also refer to the alt attribute as “alt-text” and “alt-tag”. 

The Alt text is helpful to describe an image if the image fails to be displayed to the end-user. It is also essential to specify an “ALT” attribute that is relevant to the picture, so it helps search engines properly index and rank your website. Below in yellow is an example of an alt attribute in HTML code if we had a picture of an organic tomato.

  alt="organic-tomato" />


Analytics are meant to help visualize and understand website-related data to help monitor, compare and improve website performance. For most major websites, this is typically done through the use of Google AnalyticsHowever, there are many other analytics tools you can use. If you want to get better analytics from your own website or your competitors website we recommend to take a look at SEMrush.


The anchor text is the part of the website text that is typically highlighted a different colour and is clickable by the user. The highlighted part of the text is referred to as the hyperlink and is used to link one web page to another. When used on a website, the anchor text can help emphasize a point or lead a website visitor to further information. The anchor text is a crucial component to creating backlinks in SEO and should not be taken lightly. Creating a valid and targeted anchor text can help influence your search engine ranking. 

It is also essential to understand the four different types of anchor text types so you can use them to improve your link juice throughout your website: The four main types of anchor text are:

Knowing the differences between each one will help you understand how to properly link to different parts of your website or to external sites which can help users find the information they are looking for.


This term refers to the degree to which your website is an authority in its related niche. The most common metric to measure authority is referred to as the “domain authority”. Domain Authority is an SEO term and scoring mechanism that was developed by the company MOZ to help get an estimate of a websites ability to rank on search engine result pages (SERP’s). SEMrush also offers an Authority Score & Domain Rank within their tool.



 Backlinks (which are commonly referred to as “inbound links” or “incoming links”) are links from one website page to another website page. In the eyes of search engines, they are considered as validation votes to a specific page from other linking websites. 

Backlinks are crucial when it comes to ranking your website high in search engine result pages (SERP’s). Sites with a high number of quality backlinks tend to rank high on search engines. It’s important to note that not all backlinks are good backlinks. 

The backlinks have to be from sources that are reputable and relevant. It’s also essential if your backlinks come from other websites that they have a high domain authority in their related niche.

You can use a tool like SEMrush to check all your backlinks and their Domain authority.


Bing is the search engine that is owned by Microsoft. It was born in 2009 and replaced MSN search, and Windows live search. 

Image of the homepage of Bing Search Engine
Image of the Bing Search Engie

Many people are familiar with getting their websites indexed by Google, but often forget that you can also get it indexed on Bing and drive additional traffic to your site.

Click Here to get your website registered and indexed on Bing.


Black Hat SEO refers to SEO tactics that are meant to get you fast ranking results but are often against Google’s Webmasters Guidelines and terms of service. These are not recommended and can result in your website getting a penalty by Google and other search engines alike. 


Blogging is the practice of publishing relevant content online for people to read. The content can be anything that drives human interest and can be created by single individuals, groups of individuals or by media companies. In recent years blogging has become a very popular and alternative work from their home method for people. 

Want to see how we drive traffic to our site by blogging, check out our blog here. A lot of our content is written by freelancers which we find on Fiverr.


The bounce rate is a metric in Google Analytics which measures the percentage of website visitors who leave the website without visiting another webpage on that website. Bounce rate benchmarks tend to vary widely depending on the niche and industry the website covers. 

According to Google, a “bounce” is a single-page session on your site. It is calculated specifically as a session that triggers only a single request to the Google Analytics server. The bounce rate is a single-page session divided by all sessions or the percentage of all session on your site in which users viewed only a single page and triggered only a single request to the Google Analytics server. 

In simple terms, if a website visitor landed on your website and only viewed one single page and left your site, the bounce rate would register as 100%. If they landed on your website and saw two pages and left your website, the bounce rate would be 50%. 

It’s an important metric which measures how much interest your website is generating from users and how users are interacting with other content on your website. So the lower the bounce rate, the better it is for your website performance. However if you have a very low bounce rate, lets say under


A branded keyword match is when a user’s query includes a specific brand name in their search query. For example, “Nike men’s shoes”, “Apple i-phone 11”, and “Burberry men’s shirt”, just to name a few. 


“breadcrumb” or commonly referred to as a “breadcrumb trail” is a navigation mechanism which displays the exact location of a user on a website. They are commonly used on large scale websites to help the user know where they are and point them back to their starting location. Breadcrumbs can help users, but they can also make your website design look a bit cluttered, so you use them only if necessary. 


Broken links are links on a website that lead a user to a 404 not found page. A website link can become broken when: 



Caching is a process of temporarily storing data, so the website, browser or app don’t have to download it every single time. There are different ways in which data can be cached on a website and is typically left under the discretion of the website owner. 

The instructions are set by the website owner, and the browser gets directed on what components to download. Caching is done in order to help make certain applications faster and more efficient.


 In SEO, a canonical URL refers to an HTML link element with the attribute shown below.

rel= “canonical”

This is found in the header section of your website. A canonical URL lets search engines know that it’s the preferred URL for crawling. It lets them know what URL to index that specific page under. It’s important to specify URL’s as canonical if you have several URL’s that are very similar to each other. For example, consider you have the following pages below.

Each URL is pointing to the same homepage for the nice shoe website; however, all the URL’s are slightly different. If you wanted to be the main URL for search engines to index and rank, you would specify it as canonical. This can be easily done with the Yoast SEO plugin if you are using Wordpress.

If you want to know if your site has canonical URL setup, check out Contentking to find out.


This is an abbreviation which stands for country-code top-level domain. The ending extension for ccTLD’s ends with the country in which the domain is located.

Australia would have a domain like this: 

  The United Kingdom would have a domain like this:


Clickbait is the process of designing content in such a way that is meant to induce people to click, typically by making exaggerated claims and having images that are very thought-provoking. This is most commonly associated with Youtube thumbnails in order to get more people to the person’s video.


The click-through rate is a metric in SEO and internet marking, which measures the number of clicks an advertisement receives per the number of impressions. If your advertisement or post received 1,000 impressions which resulted in 10 clicks, your click-through rate would be 1%.

A click-through rate above 5% is considered good. A click-through rate above 10% is considered excellent. So the higher your click-through rate is, the better your advertisement or content is performing. Having a higher click-through rate can also help drive your advertisement costs down in PPC campaigns. So it is definitely worth it to create content that is thought to provoke and features rich and engaging images which draw the attention of visitors. 


Cloaking is a mechanism in pay-per-click advertising that is meant to show different content or URL’s to people and other search engines. Since certain pay per click advertisers don’t allow advertising of affiliate products, people use cloaking as a means to trick advertising engines to get visitors to their affiliate offers.


A conversion occurs when a website visitor completes an intended action on a website. This can include:


The conversion rate is an extremely important rate to measure when it comes to pay per click advertising. It is calculated by dividing the total number of conversions by the traffic source and then multiplying it by 100. 

Obviously, the higher the conversion rate, the better your ROI is on your advertising dollars. A conversion rate of 5% means that for every 100 visitors, you will have five people who will take some sort of action on the product or offer you have.


This is the practice by which you focus on improving your conversion rate. In SEO and advertising, this is typically done through the process of split-testing. This can include making changes to your ad copy, images, ad title, call to action and even website design. Everything is tracked to see which combination drives the highest conversion rate for your campaign.


We’re not talking about those soft batch cookies your wife just cooked up. Cookies in SEO refers to a small text file that is sent from a site to a specific file destination in a user’s web browser. 

They are used to assign specific tracking ID’s for affiliate marketing links that are clicked from an advertisers campaign or website. One of the most common ways cookies are used is to track affiliate commission sales. They can have a duration of 24 hours for up to 6 months in some rare cases.


A crawler is a small web program that is used by search engines like Google and Bing to crawl a website and its related content. Web crawlers visit webpages to gather data and information about the website in order to help the algorithms make decisions on how to rank the content. 

Crawling is the process by which the web crawlers gather information from web pages on the internet in order to help add pages to the search engine’s index. Below is a sample graph of websites crawling data in the Google Search Console.

Googlebot Crawl Stats


Google uses bots in order to crawl website content and make the decision as to how it will index and rank that content. The Googlebot’s main job is to crawl, but it has its own pre-defined limits for websites. The “crawl rate limit”, is the maximum fetching that the Googlebot can perform on a website. There are many factors that can affect this limit, such as:

These types of factors drain server resources for the Googlebot and take crawl activity away from content that is good on the rest of the site. At the end of the day, it’s very important to create high quality and engaging content for your visitors. 



A deep link refers to any link on a website that points to a page other than the main homepage of the website. Deep links are used in order to improve the overall link profile of the website and help reduce the bounce rate of a website. 


This is the process taken by search engines to remove websites or webpages from search results. There are many reasons why search engines can decide to do this. Some of the reasons include: 

These are just some of the reasons why a website can be de-indexed. If you are unsure as to why your website or webpage was de-indexed, you can check with the Google Search Console


This is a list of websites, that is usually separated by niches and categories and is maintained by editors. Backlinks from directories back to your website used to be considered an important factor to helping your website rank, but due to many updates to search engines algorithms they are no longer as useful in helping your website rank.


There is a tool in the Google Search Console, known as the disavow tool. It is used to remove spammy and low-quality backlinks from linking back to your website. Low quality and spammy backlinks tend to be created without your knowledge and can be removed from your backlink profile with Google’s Disavow Tool.

If you want to see the domains that are linking back to your website which carry a high link spam score, you can view them with Moz’s Link Explorer Tool. It’s recommended you disavow domains and links with a spam score of over 20%. Spammy links can have a negative effect on your ability to rank your website long term, so performing a proper link audit periodically can help you avoid that.

If you want keep track of your backlinks using a tool like SEMrush is highly recommended.


These are backlinks which don’t use the “no-follow” attribute in their HTML code. Do follow backlinks are links which pass “link juice” back to your website. This means that they help boost your websites authority on the web. 

Web crawlers count do-follow backlinks and their related anchor texts as positive votes to your website. They are known to have a direct impact on your websites backlink profile because they send direct signals to search engines in regards to what your website is all about.


Domain authority or commonly referred to as “DA”, is an SEO ranking score that was developed by MOZ which is meant to predict how well a website will rank. The domain authority score ranges from 1 to 100. The higher your domain authority score the higher ability for your website to rank. 

There are many different factors to help determine domain authority. Some of these include:

It’s worth noting that this is a comparative metric and is not a metric that is used by Google to rank your website. Once your website starts improving its domain authority, it gets increasingly difficult to go higher. For example, it’s much quicker and easier for a website to go from a DA score of 10 to 30, then it is to go from 50 to 70. 

If you would like to check the domain authority of your website checkout Moz’s Link Explorer Tool.


This is the name of a lesser-known search engine that was created in late 2008. It is much different than standard search engines like Google or Bing since it’s centred on the idea of user privacy if you want to conduct your web searches on an engine that doesn’t track your activity, use DUCK-DUCK-GO.


Dwell time refers to the amount of time that elapses from the moment a user clicks on query result and then goes back to the search engines results from the website. A high dwell time indicates that the content on the website is useful and relevant to the user. A low dwell time can indicate that the content of the website is not relevant to the user’s search query or the quality of the content is low. 


It’s quite obvious what E-commerce is if you are alive today. It’s the buying and selling of products and services over the internet. Some of the most popular E-commerce websites that you have most likely shopped on include: 


An editorial link is a backlink that is given from one website to another in a natural way. This happens when another website finds your content useful and links back to your website in order to help give their visitors further information about a specific topic. 


Earnings per click show affiliates and marketers the revenue they earned for every 100 clicks their advertising campaign received. It’s a way to measure how effective or profitable an advertising campaign is. The higher the EPC, the better your advert is performing.


Commonly referred to as “outbound links” in SEO, external links are links that are meant to navigate you to a new website. It is a good SEO practice to have a healthy amount of external links on your website.



A featured snippet is a preview of the summary of an answer to a user’s search query and is displayed on the top of Google search results. It will tend to include a page’s title and URL. Rich snippets can be a great way to increase your click-through rate to your webpages and rank higher in the SERP’s. Below is a sample of a rich snippet for the search query “what is the yslow score”.

Featured Snippet in Google


This is the portion of your website at the boom section. It typically lists contact information, subscription options and a website navigation menu to help you find other important information on the website.



Geo-targeting is a feature in SEO which allows your ad or content to target a specific location such as a country. This is important for local SEO in order to rank a website locally for the specific region that it is meant to serve.

Businesses such as local restaurants, dentist offices, veterinarian offices are some of the types of businesses that rely on GEO-targeting in order to be found by the local public. Other types of geo-targeting types include:

Geo-Targeting is commonly used when creating pay-per click advertisements in order to narrow down to a target audience.


Gray Hat SEO is the middle ground between White Hat SEO tactics and Black Hat SEO tactics. These can include ranking tactics that have elements which are safe but also have some ranking tactics that are against Google’s terms of service. Below are some common Gray Hat SEO tactics.

Some of the methods behind Gray Hat SEO can hurt your website, so we always recommend sticking with methods that are approved by Google’s guidelines and don’t try to game the system. 


Google Analytics is a free suite of tools from Google that allow you to track your websites traffic, audience behaviour, content performance and so much more. It allows you to see all components of your websites traffic and how you can improve it.


The GoogleBot is a small program created by Google that crawls the web for new pages and adds those pages to its indexing engine. It’s a highly complicated computer program and is under constant upgrade and maintenance by Google.


The Google sandbox period refers to a period of time or filter that prevents brand new websites from ranking in Google’s top search results. It’s essentially like a probationary period for new websites to pass and prove themselves to Google that they are trustworthy. 

Although this sandbox period has never officially been confirmed or denied by Google, it’s more than known that if you have created a brand new website, you won’t see results in the early stages of the website. It’s rumoured that this period can be anywhere from 3 to 6 months, depending on the competitiveness and niche of your website.


The Google Search Console is an application developed by Google in order to help you monitor your websites indexing errors and ranking positions. This is the place you go to manually submit your website’s sitemap.xml file and new web pages for indexing. It is a must-have if you are serious about improving your webpage ranking position. 


Another tool by Google, trends shows you which search queries are currently trending on the internet. It gives you a real-time view of important trends, topics, and stories. In terms of SEO it can help you come up with ideas to create content around topics that have high popularity. 

Google Trends can also be used to check on the seasonality of a given search query and how the interest has changed over the course of time. Below is how the query “Marketing Automation” has performed the past 5 years. 

Screenshot of Marketing Automation trends from Google Trends in the last 5 year


This is the list of guidelines from Google on proper website behaviour and content practices. Google also lists frowned upon SEO practices that can get your website in trouble or worse blacklisted by search engines. If you are serious about your website, its worth checking out to see if you are possibly violating any website practices on your own site. 

Recommended Reading


Guest blogging is a very popular and effective link building strategy that involves creating content for other websites in your niche in order for them to link back to your website. This is a safe and effective method for building high-quality backlinks which can ultimately help your website rank. 



Before we define what a website “hit” is, it’s important to understand that it’s different than a page view or a unique visitor. A website “hit” is commonly expressed incorrectly in the world of SEO. A hit is simply a single request for a file that is stored on a web server. 

If you loaded a web page that had three images on it that would count as 4 “hits”. 

 Why 4 hits you ask?

It’s important to be able to understand and distinguish between a website “hit”, “unique visitor” and a “pageview”. In the world of SEO, they all have very different implications and valuations behind them. A website can receive 100 hits, but those hits could have been generated by a single unique visit. 


A hyperlink is the clickable highlighted portion of a keyword or phrase on a web page that will take you to another website if clicked on. They have different colours from the regular text on a website and use HTML code to define their target destination. 


HTML stands for HyperText Markup Language. It’s the standard language that is used on websites. It’s perhaps the most popular programming language for most content websites and is the building blocks on which website are built on. 


An impression is a measure of the number of times a specific piece of content is seen, but not viewed. A single impression means that a piece of content or ad unit has been seen. It does not indicate a click or an action, it simply means that the content or ad unit was seen.

If you are using the Google Search Console, they will provide you with a pixel which you install on the website that tracks impressions and clicks for you. Once your content comes up for a related search query, the server will be notified, and you will receive an “impression” on your content. Below is a sample of what this looks like inside the Google Search Console. 

This content on a website has received over 46,900 impressions and 154 clicks. Impressions play a key role in the click-through-rate of your website.

Screenshot of Google Search Console Impressions and CTR


This is a link to a webpage which originates from another website. It’s simply another hyperlink from a third-party website that points back to your website. Inbound links are an important component for good SEO because they give validation to search engines that the content of your site is relevant and useful. 

Websites which receive high-quality inbound links have a good chance of ranking higher in the SERP’s than sites who don’t. The more inbound links your website has from other high authority websites in your related niche, the higher chance your website will rank better. They can also function as a great source of referral traffic to your website, which is also very valuable.


Indexing is the process which is used by search engines to organize website data for search queries. When you create a new piece of content on your website, it takes time and resources for Google to crawl and get your content indexed. Indexing can take anywhere from 24 hours to 2 weeks, depending on your website.

If your website is properly structured and optimized this tends to happen much quicker. An easy way to get the pages of your website indexed is to manually request them to be indexed through the Google Search Console


Internal links are hyperlinks that are directed to a separate page on your website. As implied by the keyword “internal”, they won’t navigate the user to a different website. 

They are a great way to help decrease the bounce rate of your website and keep visitors on there much longer. They are great for boosting your website performance and are useful for search engine crawlers to easily find your content.


Keywords are the words or phrase of words that someone types into a search engine for their associated query. In SEO, knowing the search volume behind keywords and phrases is imperative for affiliate marketers and what they should try to rank for. Keyword research is extremely important when creating an ad campaign or a piece of content. 

In order to get a better understanding of the search volume and competitiveness behind certain search queries, it is recommended that you use the Google Keyword Planner tool. It is a free resource that will help you gain a deeper understanding of keyword volume and competition.


Keyword density is the number of repetitions of a specific keyword or a combination of keywords as a percentage of the total word count on a web page. It’s important that you don’t try to stuff your web pages with your main target keyword with the intention of trying to rank for that keyword. If the content has a high keyword density percentage, it can harm your its ability to rank. Your keyword density percentage shouldn’t exceed more than 10%. 


This is the process of finding keywords to relevant topics, subjects and search queries for which you can publish content and rank for. Keyword research is important to conduct before you start publishing and creating content. It will provide insight into the popularity and competitiveness of keywords so you can decide which are worth targeting. Below is a list tech companies which offer tools for keyword research and analysis. 


This is the practice of adding keywords which are irrelevant to a piece of content or repeating keywords with the intent to improve ranking position. This is considered a spam strategy by Google’s Webmaster Guidelines and can result in a manual penalty against your website.


A keyword phrase is a combination of two or more keywords in order to form a search query. If you have ever performed a Google search query, you will either type in a single keyword or a keyword phrase in order to find what you are looking for. 

A keyword phrase helps users find something specific that they are searching for. Let’s assume you enjoy drinking tea and want to find a local shop that sells tea. You decide to go over to Google and search for the following:

Those are two different, but related keyword phrases instead of just searching for the keyword tea.


Keyword popularity is a measure of the most frequently used keywords and phrases in search queries. This is assessed in order to determine which keywords will have the potential to bring in targeted visitors to the website. If a keyword has low popularity, some people will avoid creating content or advertisements around it. If a keyword has high popularity, it will tend to be more competitive.


Keyword tags are the meta-tags that are used in order to help define the main keywords or posts of a webpage. If you use the Yoast SEO plugin you can input them into the plugin, which makes it easy for search engines to determine your target keywords for the content you are creating. 



A landing page is a targeted web page on the website where visitors “land”. A landing page typically has a specific target or intent behind it, such as:

Landing pages are crafted very carefully in order to induce you to take some sort of action on the page. See here our growth hacking tools including tools to create high-converting landing pages.


Link building is the practice of creating and receiving backlinks from other websites on the internet. This is done in order to boost your websites rank in the SERP’s. It’s perhaps one of the most important topics in SEO and is extremely important in order to help build high domain authority for your website. 


This is the process of two websites exchanging links to each other’s websites with the intent to increase their backlink profile. It’s worth noting that although this is a fair practice, it should not be over-done. This can have a positive effect on a websites rank if the two websites happen to be relevant and have a high domain authority in their niche.

In most cases, however, link exchanges end up hurting their website because people participate in them in shady ways. If you do decide to use them, proceed with caution.


Link-spam is a black-hat method of placing as many inbound links as possible to a website with the intent to rank it higher. This is typically accomplished through purchasing link building packages. Once a search engine catches on to this practice, your website can suffer immediate traffic and rank drop. It is not recommended that you avoid link spamming as it can seriously hurt your website.


Link juice is an SEO industry term which refers to the authority that is given to a website through the process of building backlinks. Other commonly known names are “link equity” and “link power”.

Backlinks originating from the website that have high domain authority and niche relevance can pass on positive link juice to your website and help improve its rank. 


This refers to the inbound and outbound links pointing back to your website. They constitute the link profile of your website. The quality of a websites link profile can vary depending on how the website acquired those links and the type of content they link to. A website with a well-balanced linked profile will tend to a mix of do-follow and no-follow backlinks. 


Link velocity refers to the rate at which a website acquires links. If a website happens to get a burst of links in a short period of time, it could signal to search engines that those links were acquired artificially and not naturally earned. It could also mean that your content went viral and other sites simply decided to link back to you. 


A long-tail keyword has multiple phrases and words which indicate a very specific search intent. These types of keywords are often searched for when a user is trying to find something very specific for a certain situation or need. Below is an example of a long-tail keyword search query.

This is a very specific search query which a user is trying to an answer to. The user wants to know how to install floating hardwood floors over concrete. The search volume for long-tail keywords tends to much lower, but it is usually much easier to rank for. 



This is when Google accesses a penalty to a website due to participation in practices which violate Google’s Webmaster guidelines. Websites which receive a manual action from Google can have individual pages de-indexed, or their whole website could potentially be removed from search results. If your website does receive a manual action, this can be viewed in the Google Search Console.

Further Reading: Manual Action Report 


The meta-description is a very important component in SEO for the content of your website. It’s an HTML attribute that gives search engines an overview of the main contents of your web page. Search engines show the meta-description in search queries where they can help users find the related information they are looking for. 

The recommended length of the meta-description is between 140-170 characters. Its common practice to keep your meta-description just long enough so they provide a proper description for your visitors to click on. Giving users enough information in the meta-description will induce them to click and view your content. 

Below is an example of what the meta-description looks like in search results for the keyword “polar bears”.

Meta description for the search term polar bears


These are specific type of meta-tags that appear in the HTML code of an individual webpage and helps to tell search engines what the main topic of the web page is about. Below is an example: 

This specific tag is ignored by search engines for ranking purposes due to abuse by website owners. So adding a bunch of keywords here wont’ have a positive impact on your rankings. 


A meta-tag is a small snippet of text that is meant to describe the content of a web page. This appears only on the source code of the web page. They are typically placed at the “header” section of the page and only visible to search engines. 


The meta-title is a title you specify for the webpage within the meta-tags. It’s meant to give a short summary of your web page content. It is positioned right above the meta description in a search result. The meta-title and the meta-description should be related to the main topic of your page. Below is an example of what a meta-title looks like for the search query “Growth hacking tools”.

Screenshot of Meta title examples with the search term Growth Hacking tools


Nano-publishing is the process of creating very short pieces of content on your website, but very effective information that people are searching for. The style of content is super specific and niched down and meant to give people the answer to a very specific set of questions that they may have. 


Niche sites are websites that are created to serve a very specific target audience or demographic. The primary focus of niche sites starts with a single topic which goes down into extreme detail. For example, you might want to start a website about golf balls. A niche site would have the whole website focus on everything you need to know about every type of golf ball. 

Niche sites tend to attract very specific types of web traffic because they focus on answering questions and providing answers to very detailed searched queries. 


This is a meta-tag which gives directions to search engines to not index a specific webpage in its index. This is oftentimes done with URL’s which feature a staging part of the website or a URL that is not yet completed or is under some sort of maintenance. 

Some types of website URL’s are not meant to be seen by the public so website owners will specify a no-index tag to prevent search engines from indexing it. Below is a sample of what it looks like. 

<!DOCTYPE html>


<meta name="robots" content="noindex">




This is a meta-tag attribute that tells search engines not to follow the outbound link originating from the webpage or domain as a whole. The no-follow attribute relates to backlinks which don’t pass on link juice back to your website. Below is an example of what it looks like inside the HTML source code of a standard website.

="nofollow">Link text



This refers to steps and strategies used outside of your website in order to improve your search engine rankings. Off-page SEO is done in order to help your website gain trust and authority from other websites on the internet. 

Some common off-page SEO strategies include: 

Off-page SEO is an important factor in building a successful website. It helps you build your brand, establish yourself as an authority on your subject and create a long-lasting audience.


On-page SEO refers to the SEO optimization that is done directly on your website and pages that will have an impact on the organic search engine rankings of your website. On-Page SEO involves optimizing your written content and the HTML source code of specific pages you are trying to rank for. All of your On-Page SEO can be managed with the Yoast SEO plugin when you are using Wordpress.

Below are some of the On-Page elements you can manage with the Yoast SEO plugin and ensure your content is properly optimized for search engines.

If you create high-quality content and make sure all your on-page elements follow Google’s Webmasters Guidelines, your website will rank. Other tools we would recommend to get your on page SEO in order are: ContentkingSEMrush & Google Search Console.


This is the natural way of having your content appear in search engine results for your target keywords. These results are first indexed and then appropriately ranked by search engines based on numerous factors. 

Organic search results are meant to give users the most targeted and relevant content for the information they are looking for. Having your content rank on the first page of Google organically is no easy task. However, it can be accomplished with the proper SEO practices in place. 


This is a website link which directs a visitor off of your website and onto a different website. This is done in order to navigate a user to a resource or recommendation provided by the website owner. They are a great way to build backlinks to other websites. This shows search engines that you are helping your visitors find further information to what they are looking for. 


Page Authority is a score between 1-100 which was developed by the company MOZ that is assigned to individual web pages to score their authority and ranking ability in search results. It’s an estimated comparative score that is meant to predict how well a specific web page will rank.

The higher the page authority score the higher ability that web page has to rank high in search results. Once your web page starts to get a higher page rank in gets exponentially harder to rank higher. It’s much easier to grow your page rank from 10 to 30, then it is to grow it from 60 to 80.


A pageview is a single instance of a webpage being loaded. You can view this in Google Analytics and see which of your web pages are generating the most traffic for you. The more pages a single website visitor views per session, the lower the bounce rate of your website will be. This implies that visitors are engaging more and more with your content. 


A paid inclusion is a term that is used in SEO marketing where search engines charge fees in order to include the website at the top of the search engine results for a specific query. This can be extremely expensive depending on the keywords you want to rank up for but it’s a way for directly showing up at the top of search results.

This has a direct and immediate impact on how much your content gets viewed, but it costs quite a bit of money. It’s typically reserved for companies that have massive advertising budgets. 


This refers to pay-per-click advertisements that appear above organic search results. This is most commonly accomplished through Google AdWords by manually creating an advertising campaign and bidding on keywords. See here different ad platforms for B2B.


PBN stands for Private Blog Network. It’s a small network of websites that work together in order to build backlinks for each other and boost their ranks in the search engines. The use of PBN’s to boost website ranking has always been a controversial topic in SEO. PBN’s can hurt your websites rank if search engines catch on to the links generated by the PBN. It’s recommended that you don’t try and use PBN’s in order to boost your websites authority online. 


This is one of the most common advertising models on the market. It’s a type of advertisement in which advertisers are charged a certain amount every time a user clicks on an ad. The rate behind the cost per click is determined by a bidding system that is based on the competition behind an industry or keywords. If you have a product that you are selling it’s a good idea to run some sort of pay per click advertising campaign in addition to your organic SEO strategy. 


A post-back URL is a URL that is used to track actions that are taken on your website or campaign. It will show you what kind of action has occurred on your website. This can include: 

It’s very useful in helping you understand how website visitors are interacting with your website. 



The quality score is a very important metric in PPC advertising which measures the effectiveness and relevance of your ad copy. The score ranges from 1-10, with 10 being the highest score your advertisement can generate. The quality score has a direct impact on your ad spend in pay per click campaigns. Some of the factors that affect your quality score include: 

There are more factors that affect your quality score, but the ones above are the most popular. If you have just started running a brand new ad campaign, your quality score will appear after 24-48 hours after your campaign has gone live. 


This is the words, combination of words or phrases that are entered by a web user into the search engine in order to find out information about a topic they are searching for. Below is a sample query.  

Screenshot of a Google Search Query; Sales Loves Marketing



The rank is the position of your web page in the search results. It signifies how high a particular web page is listed in the search engine results for a specific query. Ranking your website high in search results takes some serious time and will depend on the competitiveness of the keywords you are targeting. 


These are factors which determine where your content should rank in organic search results. Google has never fully released all the factors that affect your ranking in search results, but they have said that there are more than 200 factors that affect your websites ability to rank in search results.

Check out the List: Google’s 200 Ranking Factors


This is an agreed-upon link exchange between to separate websites in order to create backlinks and or refer each other’s content. This helps to create backlinks to each website and can be a good way to build a backlink profile if it is done accordingly. If the backlinks provide relevance and value to your visitors, they are a great way to boost your domain authority.


This is the process of sending one of your links or domains to a completely different URL or website. Redirecting is a method that is used to ensure website traffic gets sent to the most up to date version of the website or URL. Redirects are common when a website changes the domain of their website and has to send website traffic from their old website to their new website. 

Below are the three most popular redirect types: 

They all have different implications and uses. It’s suggested you get familiar with each type if you are planning any major restructuring to your website.


A referring URL is simply a unique URL that is pointed back to your website. Websites receive referral traffic from these, and they are a great way to build a backlink profile and receive some additional website traffic. If you use the Google Search Console for your website, all these referring URL’s are visible to you. 


These are website visitors who come back to your website to view your content over a specific period of time. This can easily be tracked and seen through the Google Analytics website management panel. It’s very effective to use by website owners in order to track and see what content their visitors are returning to. Below is what it looks like in Google Analytics

The higher the percentage of returning visitors to your website the better your content is performing across your website as a whole. It send a signal to search engines that your website and content is both engaging and relevant to their search queries.

Screenshot of Google Analytics showcasing the percentage of returning visitors


This is a website design element that is set to automatically adapt to the size of a user’s screen size regardless of the device it is being viewed on. Most websites today are built with responsive design in order to optimize the user experience. 


A robots.txt file is a small text file that is altered by website owners in order to give specific instructions to web crawlers. They can specify which pages crawlers should include or exclude from their indexing queue. This can help improve a web crawlers limit since it will know which pages to avoid crawling. 



A search engine is a massive infrastructure of computers and data centres that work together to in order to retrieve information for a programs main indexing engine. It’s an incredible system of databases which store information for users to query. Some of the most popular search engines include:

Just to give you an idea of the volume of queries handled by search engines, Google processes more than 3.5 billion search queries on a regular basis. That is over 40,000 search queries every single second of the day. 


SEO stands for search engine optimization. It’s the widespread practice of properly structuring and building your content so it can be found and ranked by search engines. Below are some of the most popular SEO strategies used by people in order to optimize their websites.

These are just a few of the many strategies used by people in order to optimize their websites for SEO. In order to get this done quickly we recommend using ContentKing and/or SEMrush.


This refers to how high a specific web page ranks in search engines for a specific keyword or phrase. Once you begin to publish your content and get it indexed, you will be able to see the position inside the Google Search Console. 

Positions between 1-10 are the highest with 1, indicating the top organic search result for a given keyword. Below is a sample of search engine positioning inside the Google Search Console.

Screenshot of search engine position from Sales Loves Marketing


SERP stands for search engine results pages. These are the query results that are displayed for users when they perform a search query online. There are essentially two types of SERP’s, organic and paid.

They determine how high your content will rank online so it’s extremely important to get familiar with them. There are essentially three unique types of SERP’s: 


A search term is what a user types into the search engine anytime they are searching for some information. This can be a single keyword, a phrase of keywords or something branded. Search terms trigger the search engine to display organic search results or paid ads for the related content they are looking for. 


A sitemap.xml file is a small file on your website which lists the important pages of your website which you want search engines to crawl and index. It’s like the skeleton of your website, and it’s an extremely important component in order to get your content indexed. A sitemap.xml file can be easily created with the Yoast SEO plugin.

Below is what a valid sitemap.xml file looks like on a website. 

XML sitemap screenshot


This is the harmful process of attempting to manipulate search engine spiders and indexing engines to induce your search engine results to appear at the top of search results. This can have your content appear in the top of search engine results temporarily, but in the long term can have a serious negative impact on your website. 


A spider is a small piece of software that sifts through websites and analyzes their pages and link profiles and creates entries in search engines in order to get them indexed.

They visit websites which have been submitted to the Google Search Console and assess all the relevant factors and report back to search engines in order to determine how to properly rank them. You can give directions to search engine spiders to only crawl specific pages or the whole website.


A subdomain is a domain that is part of a full domain name. It’s an addition to your main domain name. They are created so the content of your website can be split up into their own unique sections for proper navigation. They are added as an extra word to the front of the domain name. Below are some examples of a subdomain: 

They are also used if you want to create a staging or demo version of your main website for testing. 


A submission is a request that is made from a website owner inside the Google Search Console to index a specific web page. Once a submission request is made for indexing, it signals search engine crawlers to start analyzing our web pages content. 



This is an HTML meta-tag that acts as the main title of a webpage. This is the tag that is used when search engines display results. It should include keywords that you are trying to rank for, and the content should be relevant to those keywords. It should also be written in a way that makes sense for people and draws them in. 

TLD (Top-Level-Domain)

A top-level domain is the part of a domain that follows the dot. For example, com, org or net. Each unique TLD has its own independent registration that is managed through ICANN ( Internet Corporation for Assigned Names and Numbers). 

Below is a short list of some of the most used and popular TLD’s. 


A tracking URL is the URL of a website with a small piece of code attached to it which helps to track where the website visitors originated from. This is done to help affiliate marketers track their best converting traffic source and associated ads. 


Trust rank is an algorithm which places votes of trust on a set of reviewed websites in order to help search engines identify web pages that could be useful from pages that would otherwise be considered spam.

Recommended Reading: Search Engine Journal: TrustRank Algorithm



A unique visitor registers when a visitor with a unique IP address clicks on your content. If the same user clicks on your content multiple times in a single day, it will only show up as 1 unique visitor.


These are any links that are created or acquired through manipulative tactics. They can cause you to receive manual actions from Google. It’s recommended that you complete a link audit on your website periodically to see if any random backlinks are linking to your website. They can be harmful to the ranking of your website. 


This refers to how easy it is for people to use and navigate your website. This will depend on your website structure, design, tech capabilities and many other factors. It’s ideal that you design and build your website with the users in mind. If you have a well-balanced and designed website, your website visitors will stay longer which is great for SEO. 



Visitor segmentation is a process of separating your website visitors into their own unique “segments”. These unique segments will depend on the way the visitors originally landed on your website.

Below are some examples of different visitor segments:

 A way you can view your different visitor segments is through Visit Similar Web, type in the name of a website and you can gain an idea of its visitor segmentation. Below is the visitor segmentation for

Screenshot of the tool similarweb on the segmentation of


Voice search is a newer technology which allows you to perform search queries by speaking into some sort of device. Amazon’s Alexa is an example of some voice search that is widely used by many people. 



These are SEO practice and strategies which are approved under Google’s Webmasters Guidelines. Some of the most popular white hat SEO strategies include 



XML stands for an extensible markup language. The primary use behind xml is to help the spread of data and content across different channels. This is most commonly done by creating a Sitemap.xml file for your website so search engines can pick up on the content inside your website. 


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