+ Lots of connector to the most used marketing platforms
+ Create complex reports using multiple data sources
- Downloads aren't always unlimited
- Hard to troubleshoot
- Pricing, would be better to have one flat fee for usage
The world of eCommerce dominates many businesses these days, and as we move further into the age of digital commerce, so it becomes more important to have access to accurate performance data. Commerce relies very much on digital marketing channels, and as a business owner or manager, you need to know how those marketing channels are performing.
Supermetrics is a platform that provides effective gathering and analysis of marketing data so you can see exactly what is going on in easy to understand formats, and is aimed at small and medium businesses as well as eCommerce outlets, retailers and more.
As a leading automated data collection platform, Supermetrics is designed to integrate with most of the major tool used in business analytics and marketing automation and comes with a variety of features that make it a very versatile package.
Supermetrics offers a variety of features that are used to collect information from sources you specify and send them to the data analysis tools you use. As it is comprehensive in the platforms it can be used with, Supermetrics is easy to use and highly effective.
How does it differ to other data acquisition and analysis tools? It is true that it offers similar benefits in terms of streamlined online marketing, and analytics tools, but it does bring everything together in a unique way that makes it interesting to users. Some of the features of Supermetrics are described below.
Supermetrics splits its product descriptions into different user groups, so for simplicities sake we will do the same. For SMB’s, Supermetrics is a viable data collection and analysis tool that enables you to gather all the data you need on how your website or app is performing, see where improvements can be made and act upon them.
There are several automated data reporting functions that come in useful here, and you can tailor them to meet your own requirements. Data is presented visually in easy to read formats, and you can store and view using most of the popular tools that you likely already use as Supermetrics is heavily integrated with these.
Any eCommerce business will benefit from using Supermetrics by way of being able to gather data and store it where it needs to be. Supermetrics can work with the likes of Google Sheets or Excel, bringing your information in as you want it to be displayed, and is also able to integrate with Google Data Studio. It can also be used with Google Analytics, which any viable platform should enable, and as such is very useful in terms of uploading information to ads and tracking their performance.
The two segments we mentioned above are augmented by specific tools for enterprise outfits and agencies which cover the same ground, so we thought we’d talk about Supermetrics and its marketing report automation. You can design many different reports that take the data from your site – in terms of click throughs, where visitors are dropping off and what is and is not performing – and see at a glance what needs to be done to improve you efficiency.
Reports can be produced in many formats – as shown above Supermetrics is compatible with Excel and so on – and you can also create bespoke dashboards so your team can access the information they need, while not being burdened with data that is not relevant to them. This is all easy to use once you are familiar with the way around Supermetrics, and the presentations are clear and easy to read.
These are just some of the functions and features that you can find with Supermetrics, and there is much more to learn about the package when you visit the website. Here’s what we think of Supermetrics overall.
Supermetrics is a good all-round data gathering and analysis tool and is integrated with all the right platforms for eCommerce use. It is perhaps best recommended for smaller to medium sized businesses which is what it has clearly been designed for, although there is no reason why larger operations could not make use of its very capable features.
The visual presentation of data is clear and readable, and the fact you can send data to the likes of Excel and other widely used platforms is welcome. More of a data presentation tool than an automated marketing platform, Supermetrics certainly has great appeal for businesses looking to access growth methods, and should be investigated in more detail.