+ Great reviews and ratings on all review sites
+ Great pricing, a lot less expensive as other All in one Marketing Automation tools.
+ Ease of use, (almost) everyone can use it
- CRM isn't as extensive as some others
- Pricing based on numbers of contacts, can become expensive
- No landingspage option (check Unbounce)
ActiveCampaign is a tool which is prefect for small-to-mid-sized businesses which offers different services like; CRM software, Sales plus marketing automation. All together it is an intelligent platform that makes it easy for every business to start with sales and marketing automation. With limited skills you are able to create sophisticated automated marketing processes that will save you time and start generating additional revenue for your company. Using the integrated CRM software you are able to automate your sales processes as well.
It has one of the most flexible visual automations on the market. Create a wide variety of triggers to start your sales or marketing automations. Create optimized customer experiences by automating many processes and communication with your customers without losing the personal touch. You will be able to send personalized, intelligence-driven messages.