9 Powerful Marketing Ideas for Lead Generation

October 21, 2020
Lead Generation
Marketing ideas about Lead Generation

9 Powerful Marketing Ideas for Lead Generation

Always having to reinvent the wheel for your ideas for lead generation can be challenging. It would almost seem like you have exhausted the list of people to sell your service or products to. 

Fewer people are willing to take a break from their busy lives in order to engage with your brand. Additionally, customer demand for value changes almost every other day. Thus, it's understandable why 61% of marketers find lead generation campaigns challenging.

So, how can you generate leads that improve conversion, retention, and loyalty of customers? If you are stuck looking for solutions to these questions, don't worry. We'll walk through nine powerful marketing ideas for your lead generation campaign.

1. Optimize Your Website to Enhance Your Lead Magnet

Stats show that only 4% of people visiting your website are ready to make a purchase. Thus, having a well-optimized website should be a top priority. When designing your website, ensure that you have a valuable lead magnet.

And more importantly, make it easy for your visitors' to find these leads. Segment the lead magnets according to customer needs and interests. Examples of creating lead magnets on your website include:

  • The use of captivating visuals and quotes
  • Call-to-action (CTA) buttons for trial links, reviews, subscriptions, redeem gifts, etc.
  • Promoting relevant lead magnets on your home page by utilizing bottom and sidebars
  • Use of lead generation pop-up.
  • Promoting the lead magnet on a welcome/hello bar at the top of your home page
Reading tip: Google Analytics G4 property, everything you need to know

2. Utilize Social Media Platforms to Boost Your Sales Pipeline

In digital marketing, social media is a reliable tool for lead generation. It can help you generate quality links and content for your website. For better lead generation, you have to post relevant content consistently. It encourages audience engagement with your brand.

Another tip is to avoid focusing your posts on your products or service only. 

Try to interact with your followers using helpful posts. For instance, you can post DIY content to help them solve their problems. Let's consider an example from the essay writing service site, Best Writers Online. 

They post about their expertise in proving the best and affordable paper writers. But they also post tips and articles like "how long it takes to write a paper," "what is a book report," etc.

Recommended Reading: Growth Hacking Facebook Strategies to Grow Your Website

Such articles are personally helpful to their customers. When customers can get such free help content from you, it enhances lead generation. Because anytime they decide to make a purchase, they'll reach out to you first.

3. Use Live Chat on Your Website

Since online customers don't have physical interaction, it's essential to simplify the sales processes. Your customers will have questions about your product or service that need prompt answers. 

Thus, a live chat can help walk them through, while they are on your website. Communicating with your customers is possible 24/7 via live chat, email support, or calls.

Besides using the chats to provide timely information to prospects, you can use chat to collect valuable data. And such data will be used to implement your marketing ideas. From the conversations, you can ask for specific customer details for your lead generation campaigns.

4. Leverage Video Marketing 

Prospects process visual information much faster. This makes videos a useful leads generation tool. 90% of customers say video helps them make buying decisions

Thus, they are more likely to watch a video over reading a lengthy text. Marketing ideas should include videos that capture your visitors' attention long enough to decide to buy. Your brand can use videos to share their stories and post-marketing ads to drive sales.

These videos can also be helpful videos that solve a real problem for potential customers. However, they need to be high-quality, short, entertaining, and easily digestible videos.

You can also include a CTA at the end of the videos. Once a potential customer learns a new thing from your videos, they'll likely look for more. And eventually, this leads them to go to your site to make a purchase.

5. Offer a Free Trial or a Freemium Product

Giving free trials of your brand's product or service to prospects gets them halfway through the sales funnel. If the free trial is valuable to them, you can feel confident they'll come back to make a full purchase.

With free trials, you generate leads and encourage buying in a low-pressure way. You can use teasers of paid features and benefits of an upgraded account to convince them.

Freemium is another idea for leads generation. By offering parts of your product or services for free, you give prospects a taste of your brand. 

Most often, these prospects are those that haven't made up their mind to buy. Yet you can engage them with a free plan until they are ready to move towards a paid plan. During this period, you can also build trust and brand awareness among your user base.

6. Generate More Leads with the Help of Influencers 

Some people have a dedicated volume of social followers with whom they interact. These groups of people offer great value to brands by creating content for their niche audiences.  They are referred to as "social media influencers." 

Building a good relationship with one or more influencers is an excellent idea for marketing. You can collaborate with them to boost your lead-generating content.

Your audience is prone to following influencers they can relate with. About 40% of social media users say they have bought items online based on influencer recommendations. Influencers are great storytellers. They have learned the art of effectively communicating with their audiences. 

Recommended Reading: Benefits and Drawbacks of Influencer Marketing

Thus, consumers have more trust in influencers because they break down the corporate barriers of a brand. And relate with individuals on a personal level. When targeting a specific audience, you need to work with an influencer they'll listen to.

7. Create an Interactive Quiz to Promote Awareness

Quizzes are an excellent tool for your lead generation ideas. They are highly interactive and can be used to collect more user data. Create a quiz for your website visitors as a creative way to learn more about them. 

And also obtain their contact information. However, these quizzes need to appeal to your target audience in a specific manner.

Maybe your business is similar to a paper writing service like Online Writers Rating. Your quiz needs to be writing centered as opposed to music centered. So creating your quiz on Taylor Swift's new album won't help you generate leads. 

Your quiz should uniquely contain valuable information on writing. Create a quiz like:

  • What type of writer are you? 
  • What kind of college student are you?Don't hesitate to use humor. 

The aim is to "bargain" responses to the quiz in return for a new lead.

8. Use Personalized and Automated Email Marketing 

Email marketing is a handy lead generation tool for both big and small businesses. Over 86% of marketers have seen a measured improvement from personalized email campaigns. Using auto-reply and customized emails can generate new business.

Recommended Reading: Everything You Need to Know About Drip Marketing

When your website visitors fill your contact form, they should get an immediate response. A swift customer response makes it more likely for you to convert them into a lead. Additionally, personalization is an essential aspect of your lead marketing strategy. 

Personalization involves addressing customers with their names and including relevant information. And it is bound to convert more potential customers to loyal customers. Make sure your emails also have clear CTAs and a direct link to your landing page.

9. Create a Referral Rewards System

Another idea for lead generation is to get your customers to work for you. Simply create a referral rewards system. You can ask your customers to bring leads in exchange for freebies or discounts. 

Statistics show that 92% of potential customers trust the recommendations of people they know. So getting referrals from your existing customers can work wonders. By customers spreading the word about your brand, it can improve your lead funnel.

Conclusion

The pressure of marketing ideas to deliver qualified leads can be a lot. But when lead generation is done correctly everyone benefits. Beyond merely pushing prospects to buy from you, you offer them valuable and helpful information. With this, past getting new customers, they also become loyal customers. And can refer your brand to others.