Digital marketing has cut out quite a niche for itself in the online space. It is no surprise that many people are now turning to the venture and finding new ways to hone their skills.
But, let’s face it. The digital marketing scene is very volatile, and if you are going to remain relevant, you must stay ahead of the curve. One of the best ways to do this is by following the experts in the field.
With so much content on digital marketing, how do you separate the wheat from the chaff? Undoubtedly, some of these online blogs will have useful information, while others will only be a waste of time. For this reason, we did all the dirty work, so you don’t have to. Here’s a compilation of the best digital marketing blogs you should be following.
SEO is one of the most significant digital marketing elements, and if you are looking to improve your SEO skills, you should be following the Moz Blog. The blog, founded by Rand Fishkin and Gillian Muessig, is best known for its SEO tools. It even offers some of its tools for free.
The Moz Blog is a favorite amongst serious digital marketers because it is ideal for both novices and experienced marketers. It features industry experts who share their opinions and advice to help readers level up their online marketing skills.
A popular feature of the blog is the Whiteboard Friday Sessions. During these sessions, the Moz Blog hosts experts who teach different SEO strategies and showcase the summary on a whiteboard, hence its name.
Dharmesh Shah and Brian Halligan founded Hubspot in 2005. The company invented inbound marketing and is great for digital marketers looking to boost their sales and conversions. Inbound marketing is a strategy that involves attracting customers through valuable content. The Hubspot blog contains useful information to help marketers create useful blog content.
Industry experts write most of the articles on the blog, so you can always be sure to expect fresh and relevant strategies. Additionally, Hubspot has a digital library stocked with eBooks and guides to help boost your marketing strategies.
Some of the things you’ll learn from the blog include attracting new customers and converting leads. Hubspot also offers some software products to help digital marketers succeed.
Michael Stelzner, the brains behind Social Media Examiner, started the blog during the Great Recession. His primary aim was to showcase how businesses could use the emerging social media platforms to their benefit. The blog contains tons of useful information on social media marketing and is a must-read for marketers who’d like to up their social media game.
Social Media Examiner covers everything and anything in the social media landscape. The articles in the blog are comprehensive and include interviews with experts and original news and research on the emerging social media trends. The blog’s podcasts are also quite insightful.
If you are trying to figure out what works in social media today, the weekly news section is valuable. Here, the blog provides in-depth insight into the different features rolling out on various platforms.
Additionally, the annual report on social media marketing compares paid and organic promotions on major social media platforms. This study is quite resourceful for marketers who are undecided on what platforms to target.
Digital marketers whose focus is the eCommerce industry should keenly follow the Shopify blog. Shopify is one of the largest eCommerce platforms globally, and its blog is a resourceful stop for everything eCommerce.
One of the best things about the Shopify blog is that it includes real-life examples in some cases. The posts on the blog contain valuable tips for both novice and experienced marketers.
The blog consists of guides, case studies, and how-to posts to help you rank your eCommerce business. You can even get some business ideas on the blog, which you can use to scale up your business.
Recommended Reading: Growth Hacking Strategies for Ecommerce to Boost Sales and Brand Awareness
The Shopify blog contains everything you need to know for your eCommerce business. When going through it, be sure to check out the comments. Every once in a while, you’ll find some useful nuggets in there.
Most digital marketers will agree that copywriting is one of the most challenging elements of online marketing. However, it is one of the best strategies you could use, and if implemented correctly, the results are amazing.
Copyhackers dates back to 2004 when Joanne Wiebe started the blog. Over the years, the site has remained a resourceful tool for copywriters and includes guides and tips on the best copywriting techniques to use.
The art of copywriting cuts across different online content and Copyhacker shows you how to use the right words in ads, email subject lines, landing pages, or any other kind of content you want to create.
Dubbed as the ‘the home of Conversion Writing,’ Copyhackers is a resourceful blog for any marketer looking to learn how to persuade people and sell more.
Despite the numerous digital marketing blogs available, you’re hardly going to find some that specifically focus on content marketing. If this is your niche, the CMI blog should be your go-to resource.
CMI has been in the game for quite some time and is now an industry leader. The blog covers a wide range of posts on evolving content marketing strategies. Digital marketers can find in-depth articles on audience building, content strategy, and overall industry news.
CMI is now venturing into different types of content, like visual storytelling and exceptional webinars.
Anyone looking to get the best advice from industry experts should definitely check out the Content Marketing Institute blog. Occasionally, the articles on the blog feature speakers in their live events. You’ll also find whitepapers, eBooks, podcasts, and even brainstorming tools to help you better your content marketing skills.
Regardless of your online business scope, email marketing skills are going to come in handy when you are trying to build an audience. Although many of the other digital marketing blogs will mention a thing or two about the same, wouldn’t it be better if you had a blog entirely dedicated to email marketing?
Email on Acid is one such blog, with a specific focus on the email testing process. The blog is quite resourceful and contains tips to help you curate the best content for your email campaigns. What’s more, you’ll also learn how to test the content to ensure you are getting the most out of each campaign.
Email on Acid focuses its post on four primary areas; email marketing, email development, industry news, and EOA news. Therefore, besides learning the best tactics, you get to keep up with any emerging trends.
Building an authority site is every marketer’s dream, but it doesn’t come easy. Authority Hacker helps marketers achieve this by providing useful tips and actionable advice. Often, the blog will use real-life case studies to showcase how different marketers were able to build industry-leading businesses.
Through the posts on Authority Hacker, you get to learn the latest insights on what strategies are working. Mark and Gael, the force behind Authority Hacker, have several authority sites running. They use this platform to share some of the valuable tips they have learned along the way.
Authority Hacker contains advice on some essential digital marketing elements such as SEO, affiliates, WordPress, funnels, and blogging.
Besides the blog, Authority Hacker hosts weekly podcasts and offers training courses to help people supercharge their online businesses.
Neil Patel is no stranger in the digital marketing scene, having built several successful businesses, including CrazyEgg and KISSmetrics. Neil is also the founder of several tools for search engine marketers, including the popular Ubersuggest that rivals Google Analytics.
The Neil Patel blog is a goldmine for digital marketers. On this platform, you’ll find some resourceful articles on all things digital marketing. The blog touches on email marketing, content strategy, and marketing, SEO, among other areas.
Most of the articles on the blog are drawn from his personal experience and are quite comprehensive. Neil also uses podcasts and videos to make his content more engaging.
Despite the articles on the blog being quite detailed and comprehensive, Neil is a skilled writer and he presents the information in an easy-to-understand format. This way, the Neil Patel blog is helpful for all marketers, including beginners, who’ll find the step-by-step guides a gem.