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11 Ahrefs Alternatives For SEO: Free and Paid Alternatives For Marketers

October 5, 2020

It’s no question that Ahrefs is one of the best SEO and digital marketing tools available on the market today. It has powerful features such as state of the art backlink analysis and keyword research to help you monitor your own SEO along with your competitors. 

However, there are other software options for SEO and digital marketing besides Ahrefs. In this article we will take a look at Ahrefs alternatives that are worth considering and we will also explore some of their features and options. 


Ubersuggest is a great tool for doing a site audit.

A powerful and free Ahrefs alternative is Neil Patel’s Ubersuggest. It’s a great option for people who don’t have the extra cash to spend on an SEO tool every month. 

It offers a wide range of free options that most other tools charge for, such as:

  • Backlink Analysis
  • SEO audit reports
  • Domain Overview
  • Rank Tracking
  • Site Audits
  • Much more

Each of these features are enough to provide you with a basic level overview of your website's SEO performance. 

If you are new to SEO, Ubersuggest is an excellent option to help get your feet wet. 

If you do want more advanced features such as keyword rank tracking, unlimited site audited, competitors tracking and advanced reporting, their full paid version os only $29/month. 

Recommended Reading: Ubersuggest Chrome Extension 2.0: Everything you need to know

Ubersuggest Vs Ahrefs 

Ubersuggest is a great tool for getting started in SEO, but it doesn’t offer the advanced features that you can get with Ahrefs.

While it doesn’t offer rich features like Ahrefs, Ubersuggest does have a completely free version and also offers a much more budget friendly options of $29/month when compared to Ahrefs price. 

Ahrefs pricing compared to Ubersuggest

Ahrefs starting price package is a whopping $99/month and can go as high as $999/month. However if you have the necessary budget in place, we recommend you go with Ahrefs. 

Reading tip: Ultimate guide on how to use UberSuggest


Get competitive insights with Similarweb, a screenshot of their website

SimilarWeb is an interesting alternative to Ahrefs. SimilarWeb is highly known for their traffic intelligence and giving users a unique way to see where traffic originates from for websites. 

Just type the name of a domain and you will get results that look like this. 

Groupon Example:

find out where your competitor is getting traffic from via similarweb

And like this…

get insights into your competitors marketing strategy with similarweb

The tool does an amazing job at helping you visualize web traffic and it’s related sources. You can also gain a great idea of the keyword ranking just from it’s limited version. 

Similarweb shows you exactly how your competitors are getting their traffic

In our opinion SimilarWeb does a much better job at serving marketers than Ahrefs and because it gives you great visuals that can help you make sense of data in a much easier way. 

They also have a Chrome extension that can be easily installed to help you manage your insights and data.

SimilarWeb Vs Ahrefs 

Now let’s talk numbers.

If you thought Ahrefs was pricey, Similarweb has them beat. In order to even get a pricing quote you have to chat with a representative who gives you a custom yearly quote. 

Costs for SimilarWeb can range between $2,000 per year on the low end and up to $10,000 per year on the high end.

It can be a much more comprehensive tool in terms of helping you analyze traffic and gain valuable insight into data, but you better be ready to pay some serious money for it.

In our opinion you can do just fine with Ahrefs. 

SimilarWeb is more geared towards the enterprise level data geeks who love being showered in comprehensive traffic data. 


SEMrush is an all-in-one marketing toolkit for digital marketers

SEMrush is a very close rival to Ahrefs. It’s perhaps our favorite tool next to Ahrefs. SEMrush not only has a ton of comprehensive SEO features, they also have options for:

  • Content marketing
  • Market research
  • Advertising options
  • Social media management

All these different options combined make it an extremely valuable tool when it comes to full scale SEO agency management. In our opinion they even have Ahrefs beat due to their flexibility to offer more options for marketing professionals. 


SEMrush Vs Ahrefs 

You can’t really go wrong with either option. Both tools offer comprehensive options for SEO and give you the ability to truly become a pro.

Their pricing is also pretty comparable. 

SEMrush pricing compared to Ahref

Some SEO pros tend to argue that Ahrefs data is more accurate and up to date which can provide you better decision making in your SEO campaigns. Others will argue the opposite. 

Keyword Tool

Find great new keywords using the keyword tool

Another popular alternative to Ahrefs is KeywordTool.io. When you first land on their website it almost has the feel of a search engine rather than an SEO tool. As the name implies, keyword tool specializes in keyword research across many different platforms such as:

  • Google
  • Youtube
  • Bing
  • Amazon
  • eBay
  • Instagram
  • Twitter
  • And more

While they do lack in being able to provide comprehensive data like Ahrefs, they can be a great option if you want to focus on becoming a keyword expert.

What most other SEO tools lack is the ability to see traffic on other platforms like Youtube, Bing, eBay and others. If you want to create a video for Youtube and want to gain an idea on the type of keywords to target, Keyword Tool can help you identify the best ones. 

See the most relevant long tail keywords on Youtube within Keyword Tool Pro

If you want to focus on finding the best keywords, we highly suggest giving KeywordTool.io a shot. They have a limited free version along with a paid version. 

Pricing of keyword everywhere Tool Pro


Screenshot of the homepage of Moz, the tool which can help you with everything to do with SEO

Having coined the term “domain authority” Moz is an industry leader in SEO and one of Ahrefs’s biggest competitors. 

However some people will argue that it’s features haven’t really been able to keep up with the likes of SEMrush and Ahrefs.

One special feature that I do quite like about Moz is their Link Explorer Tool

Type in the name of a domain and you can get some pretty cool visual data in about your backlink profile.

see exactly your DA and number of backlinks with Moz

This is a great way to visualize your backlink profile over time and see how many backlinks you have gained over the past month and how many you have lost.

Moz Vs Ahrefs 

In our opinion, Moz is a great SEO tool but it does have some outdated options when it comes to it’s keyword research and its ability to track ranking changes. All things considered it's still a great Ahrefs alternative that can help you improve your ranking. 

It’s pricing is quite comparable to that of Ahrefs. Moz Pro costs $149 per month. 

SEO Spider

SEO Spider is a bit of a different tool. It’s more of a website crawler which is meant to help you improve your onsite SEO by pulling data and auditing some of the most common SEO issues faced by website owners. 

You can crawl up to 500 URLs for free or buy their license crawl an unlimited amount of URLs with access to some of their advanced features.

Checkout the Video Below For More Information 

SEO Spider Vs Ahrefs 

SEO spider is a tool that is meant more for finding SEO issues with your pages in order to help you fix them. It’s features are not really meant to perform keyword analysis, competitor analysis or do backlink auditing. 

It’s meant to measure your overall technical and onsite performance of your website as a whole in order to help you make SEO improvements, speed improvements and more. 

You can still get plenty of done with it’s free version and it’s paid version comes out to a modest $149 per year.


Majestic is a great ahrefs alternative to get your SEO in order

Majestic is one of the oldest SEO tools around. Their primary focus is on extensive backlink reporting. If you want to strictly focus on building a strong backlink profile for your website, then Majestic is the tool for you.

Their site explorer function is extremely comprehensive in helping you get a deeper look into the backlinks that are linking to your website. 

You gain valuable insight into the weight of individual backlinks and how they influence your page and website ranking.

Their pricing options are fair if you want to get a comprehensive view on your backlink profile.

ahref competitor pricing, from majestic seo

If you’re looking for an SEO tool that has more functionalities then Majestic isn’t for you. You’re better off using Ahrefs if you want a more comprehensive tool for all around SEO, not just backlinks. 


Growth Hacking PPC - Serpstat

In recent years Serpstat has made quite a name for itself and is actually very comparable to Ahrefs in terms of functionality and scale. 

It has coined itself as the “all-in-one SEO platform for professionals” and that’s with good reason. 

It boasts powerful features such as:

  • Comprehensive keyword research
  • Search analytics
  • Advertising Analysis
  • Competitor Research
  • Rank Tracking
  • Marketing Intelligence
  • On-page audit
  • Reports and custom infographics
  • Backlink analysis

Serpstat is impressive in it’s functionality as well as the quality of its data. Within each feature things expand much further and you can look at some pretty interesting data. Check out some of the unique features within it’s ranking tracking functionality.

Trank your SERP ranking with Serpstat easily and accurately

Serpstat Vs Ahrefs 

In our opinion Serpstat is one of the best Ahrefs alternatives. It even offers more functionality and depth in some of its features when compared to Ahrefs suite of tools. They also have a massive library of resources you can use to take your SEO game to the next level.

Their pricing is actually very fair for all the value that the tool offers. 

How Serpstat pricing compares to ahrefs

Compare that to Ahrefs $99/month option and you have yourself a very comparable alternative. 


See all the things you can do with Magools, it will help you with all the things regarding SEO.

Next on our list is the Mangools brand which features a few different tools at its disposal.

The Mangools toolsuite will offer you everything you need regarding your SEO, it is a great alternative for using Ahrefs

It features a rich graphical interface that can make your keyword search journey actually fun. 

One of it’s highly effective tools is their KWFinder

The tool focuses on helping you find high quality long tail keywords that you can actually rank for which can bring traffic to your website. 

This is a great point of focus for people who are just getting started in SEO and need to focus on the basics and advanced elements of keyword research.

Search by keyword and get detailed insights into related keywords, trends, and more

The great thing is that it’s dashboard is very comprehensive while also being very intuitive and newbie friendly.

They only give you a 10-day Free trial and if you want to use their tool in any capacity after that you have to pay. 

Mangools Vs Ahrefs 

While Mangools is great in it’s keyword research capabilities it lacks a bit in its SERP Analysis and its backlink analysis functionalities, but it’s still another low cost alternative to Ahrefs. 

The great thing is they do offer some very generous pricing packages for their suite of tools.

How mangools pricing compares to ahrefs,


BuzzSumo homepage screenshot

BuzzSumo tends to be a lesser known Ahrefs alternative, but it can pack quite the punch with some of its content discovery features. 

It’s not so much a SEO tool, rather a tool for helping you find trending social content and a way to connect to influencers and marketers in your niche. This is actually a very valuable component to BuzzSumo that sets it apart from Ahrefs and other tools on the marketplace.

It allows you to see valuable metrics which can help you measure the effectiveness of your social campaigns and how your audience is interacting and engaging with your content. 

BuzzSumo Vs Ahrefs 

While BuzzSumo serves a slightly different purpose than Ahrefs for marketers, it can be very powerful in helping you build connections with marketers and people who are in your niche. 

Their pricing is fair considering the fact that you can also perform some basic level SEO alongside all their different content discovery features. 

ahref alternative buzzsumo pricing explained


Get to find out new keywords people are searching for with answer the public

Last on our list is AnswerThePublic.com

As soon as you land on their website you know you’re in for quite a different experience.

Just type in a keyword and get ready to be amazed at all the different queries that people perform that feature your keyword.

get to know new search queries with typing in keywords within answer the public

You can see keywords like never before with options such as:

  • Keyword questions
  • Keyword prepositions
  • Keyword Comparisons
  • Alphabetical keyword uses
  • More

It allows you to completely rethink and re visualize what you have been taught about keyword research. 

AnswerThePublic Vs Ahrefs 

Their paid option focuses on helping you view data over longer periods of time so you can make a better decision on the type of content you should create and how you should structure it. 

It’s meant to function more as a database which helps you identify keywords to make your content more comprehensive. It has very limited SEO functionality when compared to Ahrefs but its free version can function as a great source of generating keyword ideas. 

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