Google Search Console

Free insights in how people find your website, your performance and getting your (new) URL's indexed in Google. A must-have for every marketer!

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Free version
Free trial
For businesses
Headquarter country
United States
Headquarter city
San Francisco
Employee size

+ Free tool
+ You can add new URL's to crawl
+ Easy to use


- Works only for Google


Screenshot of the Google Search Console dashboard with everything you need to know about how people are finding your website
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Tool FAQ

What does Google Search Console do?

Does Google Search Console help SEO?

Google Search Console is one of the most powerful, free SEO tools out there. But most people never use it for anything more than checking vanity metrics like clicks and impressions

What is the difference between Google Analytics and Google Search Console?

Google Analytics is user-oriented, providing data related to those who visit and interact with your website. Google Search Console, on the other hand, is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in the SERPs.

Is Google Search Console part of Google Analytics?

Simply put, a Google Search Console click is not a Google Analytics session and vice versa.

Does Google Search Console include paid traffic?

The Search Console does not include paid traffic. It will only show you organic Google Web Search data, how often your website has been showed on certain keywords and how they ended up at your website. Metrics included; Impressions, clicks, Avarerage CTR and your average SERP position.

Do you need to sign up to use Google Search Console?

You do not have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your website. Search Console offers tools and reports for the following actions: confirm that Google can find and crawl your website.

Google Search Console Features

Google Search Console starts with you selecting your property type: Domain or URL prefix. The console helps you track your website’s performance, but first, you need to verify the sites you own before being allowed access to the data.

The Search Console has been recently updated to consolidate features and make it easier to keep track of your website through reports. Key features include:


The performance tab will help you understand how your site is performing in the search results. Performance can be refined in several ways:

Numerous date options, including a custom date range, can be chosen to make sure that you view the data that is most important for you. Your report will also include information on how you’re doing in the search engine results, including data on:

You can view impressions and clicks by day to understand when your busiest days are on your site. 

When you’re on the dashboard, you’ll also find numerous tabs that help you understand your search traffic further. The tabs include:

Knowing and using all of this data allows you to make changes to pages to increase clicks to pages that may have a lot of impressions, but not a lot of clicks.

Need help with any of the terms used? Check out the SEO glossary and/or Marketing Glossary for more information.


Google may or may not be able to index some pages on your site. You’ll find information on how your site performed during the last Google search crawl. Information that is provided in the coverage report includes:

You’ll want to dig deeper into the Index category of the tool to view two additional tools that are especially valuable:

Removals also have the option to submit new requests for removal at any time. You’ll be able to see the status of your request including information on:

You’ll also be able to view removals for outdated content, and you’ll find a safe search filtering tab.

The coverage section isn’t as robust as others inside of Google Search Console, but if you’re having issues with your site’s index on Google, this is the section you’ll want to go to.


Enhancements is one of the core features sections that provides a great overview of a lot of information:

You’ll find a lot of information, but one of the vital sections for each site is core web vitals. Run PageSpeed insights on your page using this section and open past reports on insights for:

PageSpeed Insights is going to provide a full overview of your site’s performance. The insight lets you know your site’s:

Site performance is one of the best ways to improve user experience as well as search rankings. Use this data to help you make quick, reliable improvements to your site.

You can also see breadcrumbs on the site to view any pages where you may have warnings or errors. Full outlines are available for both your website and mobile site. Since mobile is becoming the preferred method of browsing the Internet, it’s more important than ever to spend time increasing your mobile performance.

If your site has snippets, you can also use these snippets to improve traffic. View all of your snippets, snippets that are valid, snippets that are valid with errors, or snippets that are complete errors.

Google Search Console is one of the most valuable tools you can use as a site owner. Since Google is one of the leading sources of traffic on the Internet, you can use this information to improve your site, search rankings and user experience.

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