Find content that performs the best and collaborate with influencers to get a bigger reach. Upscale your content marketing performance.

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Buzzsumo Features

BuzzSumo is one of the leading content marketing tools on the planet. This tool allows you to pay monthly or yearly, and there are four different options available: pro, plus, large and enterprise. There is a 7-day free trial with no commitments if you want to give it a try for yourself.

Leading features of this product include:

Content Discovery and Research

Content discovery and research are the two main reasons people use this tool. You can put in any keyword and search for different topics based on your keyword. You'll be able to find in-depth information, such as:

A variety of different sources are used to find all of this information. You'll be using different sources, such as Reddit, forums, Quora, Google and numerous others to find information that people are asking about. You'll be able to search through Q&A sites as well as find content that is ranking best based on social signals.

Big data is used to find content that works well for your audience. There are over 5 billion articles indexed in the site, and you can filter through all of these articles to match your industry and content needs.

Competitive benchmarking with years of data are also available so that you can see what content is working for others in your industry. And you can use this information to create content that is better and hopefully drives traffic to your site.

Keyword Tool

BuzzSumo is currently testing their keyword tool during a beta test. Users can use this tool already, but it is still lacking some of the features of other keyword tools available. When you conduct your searches, you'll find that a lot of the relevant keywords aren't exactly what they would be in other high-end tools.

With this said, the tool is still powerful and has a lot of potential to help you with your content creation.

You'll be able to enter your keywords and refine it by:

When a keyword is found, you can click on it and then find other relevant information. Graphs are available to show you the number of articles published on the topic and the search volume over time.

You'll be able to see relevant information that includes:

Related keywords are also provided along with an overview of the top websites that are ranking for the search term that you included. You'll also be able to find influencers on social media that are ranking highly for these terms that you may be able to collaborate with.


Monitoring allows you to monitor your competitors, brand mentions and industry updates. The monitoring tools ensure that you are able to follow important events without getting overwhelmed.

You can receive monitoring through keywords. You can create alerts that will be impactful for your business on:

You can send notifications of your monitoring directly to Slack, and you can also create alerts for different influencers and outlets in your industry. You can create alerts for:

Utilizing the different mentions available will also allow you to get notified for every link and then build on top of them through collaboration and different strategies. You can also monitor your organic growth as your content grows and spreads across the Internet.

BuzzSumo is a tool that continues to grow. While many users will use this tool for content marketing and discovery, the developer has continued to update the tool with new, great features.

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