In this article we will show you what is possible using Leadfeeder & Google Optimize combined.
With Leadfeeder you will know which company is visiting your website, you can use this information to start personalising your website. Good to know, you will be changing the content on company level, not on personal level.
Which Attributes can you use to personalize your website for a company visit?
What could you personalize on your site?
You might be 'fooling' yourself when you look at the short term analytics only.
A lot of people don't know what is possible with website personalisation, and how deep you want to go. In this guide we fully focus on B2B companies, looking to increase their website conversion by changing their site based on who is visiting.
Well, what can you can change on your site;
It is a broad as you can think of, where you can create a lot of different variations of a site based on who is visiting. It goes beyond A/B, as you can create a lot more than two.
See your high potentials (ideal customer profile) visiting your website using Leadfeeder. If you don't know your ICP yet we will quickly explain as well. Step by step guide.
Identify your High Target accounts on your website to give sales the insights they need to increase the conversion. Guide on how to set up the identification of your ABM accounts, your ICP or how you can determine your own ICP with Leadfeeder.