How to personalize your website

How to personalize your website

Joran Hofman
March 4, 2021

How to personalise your website!

In this article we will show you what is possible using Leadfeeder & Google Optimize combined.

Attributes to use for website personalisation

With Leadfeeder you will know which company is visiting your website, you can use this information to start personalising your website. Good to know, you will be changing the content on company level, not on personal level.

Which Attributes can you use to personalize your website for a company visit?

  • Company Name;
  • Company Domain;
  • Industry;
  • Employee size;
  • Business ID;
  • Revenue;

What could you personalize on your site?

  • H1/H2 or other text on the site
  • Header Images shown
  • Customer Logo's shown > match it with their industry / size
  • CTA's; change them, create more or less

Try it Out


  • Track Short term
  • Track Long term

You might be 'fooling' yourself when you look at the short term analytics only.

What can you change on your site?

A lot of people don't know what is possible with website personalisation, and how deep you want to go. In this guide we fully focus on B2B companies, looking to increase their website conversion by changing their site based on who is visiting.

Well, what can you can change on your site;

  • Complete pages / Redirecting traffic
  • Images
  • Headers
  • Text

It is a broad as you can think of, where you can create a lot of different variations of a site based on who is visiting. It goes beyond A/B, as you can create a lot more than two.

Don'ts for personalisation

  • Don't sacrifice your UX for optimization
  • Don't sacrifice your main goal