Google Search Console (GSC)

Joran Hofman
March 6, 2021

What is Google Search Console?

The Google Search Console (GSC) is a tool made by Google which purpose is to help a site owner to monitor a website’s ranking position in search results and optimize the site’s visibility on it.

What Does Google Search Console Do?

The main purpose of the tool called Google Search Console is to help a site owner to keep record and track on his website performance. The application gives reports about the parts of the website that need work or to be fixed, such as crawl errors or giving a specific keyword more attention because the ranking or interactions are decreasing.

Besides, this tool will give to the user mail notifications when new errors or problems are detected by it; with this, the website owner can be aware of issues that need to be fixed more quickly and efficiently.

How To Use Google Search Console In SEO?

The first step to start using this tool is creating an account for it; the steps are:

  • Signing into the Google account that is meant for business.
  • Go to the Google Webmaster tools.
  • Select the button “Add a property.”
  • Click on “website” in the menu and copy the URL of the page that is being signed.
  • Click “continue.”
  • Choose the more convenient way to verify the website; this can be done through Domain name provider, HTML file upload, GTM container snippet, or HTML tag GA tracking code.

After following these steps, the page should be properly registered, and the tool is ready to be used.

Features In Google Search Console

The application has many options or tools that help the site owner to have a better idea of how a website is performing

  • Submit and check a siteMap.
  • Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
  • Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
  • List internal and external pages that link to the website.
  • Get a list of links that Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the URLs in question.
  • See what keyword searches on Google led to the site being listed in the SERPs. The total clicks, total impressions, and the average click-through rates of such listings. (Previously named 'Search Queries'; rebranded May 20, 2015, to 'Search Analytics' with extended filter possibilities for devices, search types, and date periods).[
  • Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
  • View site speed reports from the Chrome User Experience Report.
  • Receive notifications from Google for manual penalties.
  • Provide access to an API to add, change and delete listings and list crawl errors.
  • Rich Cards a new section added for a better mobile user experience.
  • Check the security issues if there are any with the website.
  • Add or remove the property owners and associates of the web property.
  • Google Search console brought advanced featured breadcrumbs and Amp to provide ultimate help to the users.
Recommend Reading: Indexing tool is back in Search Console

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