If you are currently using Supermetrics, thinking about using supermetrics or exploring alternative options, this article is for you. Tools like Supermetrics collect information from sources you specify and send them to the data analysis tools you use.
It simplifies data and brings everything together in a unique way that makes it easy to dissect data. In this article we will explore 5 Supermetrics alternatives and competitors which can also help you collect and analyze data.
Improvado is one of the most popular alternatives to Supermetrics. Improvado allows you to visualize your data from your favorite tools in order to help you make better marketing and management decisions. They provide marketers flexible and scalable solutions that allow them to aggregate all their data in one central location.
You can visualize data with some of your favorite tools such as Tableau, Google Data Studio, Excel, Looker and Google spreadsheet.
Improvado works by extracting data from different sources, transforms the data and loads the results into a final destination point.
They feature over 180 integrations and can quickly build out new ones with a simple request. Improvado allows you to view important marketing data down to a very granular level such as:
This kind of data can help marketers identify valuable insights based on a wide range of different data types.
Depending on the number of integrations you need and the amount of data you plan on aggregating your pricing can run up quite high. In order to get accurate pricing you have to talk to someone so they can get a better idea behind the scope and size of your data visualization needs.
Funnel.io is another great Supermetrics alternative which allows you to collect data, map it and group it into funnels and feed it into your favorite tools. Funnel.io is compatible with over 500 different marketing and advertising platforms in order to help you integrate your data effectively.
They also allow you to create custom data transformations that allow you to further optimize how you view your data.
Lastly they have different data destinations in which you direct to which platform you
want your data to be displayed. It’s an extremely powerful way of creating data customizations which are relevant to the business data you need to focus on.
Pricing is reasonable for the amount of flexibility and customization that is provided from the different data transformation types. The only kicker is that database solutions are at extra cost at a higher than average cost of what other providers charge.
Klipfolio is a great low cost alternative which allows you to create custom dashboards and reports which can help you track data in real time and also pull reports which can give you deep insights into your marketing performance.
They feature popular industry standard integrations and allow you to connect to multiple data sources at once with their REST API. Their unique feature is that you can create custom real time dashboards and monitor your performance in real time.
You can also create your own custom reports by building your own “Klips”. It allows you to design reports, generate them and even automate them. It also gives you the ability to automatically schedule your reporting and distribute to your team and management.
Klipfolio’s pricing is very reasonable compared to other vendors and it offers plenty of value. It is perfect for small to mid scale teams who need a good solution to track and manage their sales and marketing.
Adverity gives you the ability to connect to all your data sources and organize it for full scale analysis in order to make better marketing decisions. They allow you to easily import data, consolidate it and customize it in a way that is functional for your analysis needs.
They offer a wide range of data connectors which allow you to connect directly to your data sources and run analysis.
They offer solutions for some of the following industries below:
Adverity pricing will vary based on your data needs. Since it doesn’t include database access that is an extra cost that can run you quite a bit of money. This is definitely meant for businesses of scale who have the necessary budget in place.
Aphipheny is a small scale analytics solution which connects an API to Google Sheets in order to connect your data. It’s much friendlier for newbies, but doesn’t offer all the bells and whistles that you have available with other tools.
They do however have great features for integrating any JSON or CSV API directly with Google sheets which allows you to customize and schedule direct API requests to individual sheets.
This functionality can automate a great amount of your data extraction needs into formatted Google sheets.
Overall, Aphipheny is a very low cost option when compared to all the other Supermetrics alternatives. Although it has limited capabilities, it can get quite a bit of your data extraction handled at a fraction of the cost.
We hope you have found these Supermetrics alternatives useful. Each alternative is unique in it’s way of extracting data, transforming it and displaying it for your own analysis. Before you decide on an alternative, explore the needs of your businesses first and see which alternatives may be a good fit for you.