Every successful business owner understands that marketing is an important part of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business.
In thinking about marketing your business, you may have many questions, such as:
These are all important questions, and this guide will help you in making a decision (see here our marketing glossary with terms)
Online marketing involves promoting your business, product, or service on the internet via your website, online ads, or social media or with videos. It’s any sort of marketing that is done directly one the web.
Recommended tools: Online Marketing Automation Tools
1. Digital advertisements can be annoying. While it’s certainly clever that advertisers can target ads specifically to you, showing you ads for products that you searched for days previously, they can be highly annoying and even drive you away from a brand.
2. The ads are fleeting. Unlike a billboard, an online ad can easily be missed or ignored. It’s easy to scroll past an ad and click to the next page without even taking notice.
3. Online marketing is constantly evolving. Whether it’s the latest social media platform or a change to the search engine algorithm, there’s always something new to learn. If you don’t keep up with important trends, you may find yourself being left behind.
Offline marketing is typically anything that does not involve the internet, so any magazine, television advertisements, billboards, press releases, or mailers are good examples of offline marketing.
Recommended Reading: The 10 Best Marketing Strategies for Digital Marketers in 2020
Both online and offline marketing have their pros and cons.
Offline marketing is seen as more traditional and will be better aimed at the older generation, while online marketing is generally a better option for the younger generation. However, these are only generalities and might not apply to your business.
Plus, you don’t have to choose one over the other. Perhaps a combination of online and offline marketing will work best for your business.
You will need to understand what you want to achieve marketing-wise, what your budget is, and most importantly who your target audience is. Study your audience and go with what you think will work best with them, keeping your budget in mind. This will get you started.
Then, track what you can to determine which campaigns bring you the greatest profits. Run new campaigns and track those. Experience is the best determiner. Analyze as you go and stick with what’s working the best for your company until you find a new campaign that drives even greater profits.
Pro tip: Understanding the Marketing Mix