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6 Best Marketing Tactics to Increase Conversions

October 17, 2020
Marketing Automation
Growth Hacking

You've designed your website. You're putting out all the right content and in just the right amount. Your sales funnel is in place, and you're getting decent traffic. But something just doesn't add up. You aren't generating as many conversions as you should be. 

What could be the problem? 

For most business owners, conversion is the most challenging aspect of the business. Whether you run an eCommerce or brick and mortar business, you need to ensure that your sales funnel is converting customers at every step. If everything else seems in place, but the numbers still don't add up, the problem could be your marketing tactics. 

You need to have the right marketing strategies in place if you're looking to get ideal conversion rates. But with so many digital marketing strategies to try out, which one do you go for?

Don't worry. 

We did all the hard work for you. If you're having difficulty deciding your business's best strategies, this article will highlight six of the best tactics you should try out.

So, let's get started!

Create Interactive, Convincing and Attention-Grabbing Content

One of the crucial strategies in the digital marketing scene is content marketing. You must ensure that your content is top-notch since it is the foundation of your marketing funnels. 

When it comes to content marketing, there are different things you need to consider. For starters, your content needs to grab your readers' attention. You must get them hooked from the very beginning and keep them glued to the end. Internet users have a short attention span, and you have about 10-20 seconds before they switch to something more interesting. 

Additionally, your content needs to be convincing. Relate with your readers by highlighting a common problem they could be facing. Then, offer them a solution. Show your audience you have something valuable to offer and convince them in the fewest words possible. No one has time to keep going through circles to get to the end. 

Use Smart Popups

For the longest time, online marketers have been using popups as a common marketing strategy. Research shows that the best popups created with excellent context could generate conversions of up to 40%

There are different types of popups that you could use. When setting them up on your website, you need to figure out which one works for what. 

What's the intent of the popup? Are you hoping to get people to sign up for your email list, or are you looking to generate more sales?

When combined with other marketing tactics, popups can be a powerful strategy. You can use behavior automation to understand your audience and find out what they need. You can then use the data to display popups that your audience is going to be interested in. 

Generally, pop ups help you increase conversions by turning site visitors into subscribers and subscribers into paying customers. You can use them to offer discounts, special offers, and attractive deals. 

Creating the ideal pop ups includes a variety of things, including eye-catching headlines and CTAs delivered at the right time. Why don't you check out more of these tips so you can create high-converting smart popups?

Implement Video Marketing in Your Sales Funnels

Did you know that 85% of American internet users watch video content online every month? Therefore, it's no surprise that 87% of online marketers use video content as one of their marketing tactics. 

The use of video content boils down to the readers' attention span. Wordy content will bore your site visitors, and they will leave your site before they get to know what you have to offer. Why don't you use videos to pass the message to them?

You can use video content at any stage of the sales funnel. For example, an explainer video on your site will give readers insight into what you have to offer. A brand video will help[ build trust and establish authority in your field of expertise. 

Additionally, you can create a product video to showcase a new product you're about to launch and explain how it benefits your site visitors. 

The best thing about video marketing is that you don't need to create long videos to pass the message. Keep them short and compelling so you can spark interest in your site visitors. You'll love the skyrocketing conversion rates. 

Social Media is Your SpringBoard

Every online marketer understands the essential role that social media plays in a business's success. If you want your digital marketing skills to pay off, you really shouldn't be slacking off on your social media marketing. 

There are currently 3.5 billion social media users in the world, which is an excellent platform to showcase your business' products and services. 

Having a strong social media presence helps you interact with your audience. Since most internet users spend a lot of time on social media platforms, having business pages on the most popular platforms enables you to access your subscribers without too much trouble. 

Social media platforms are fast and direct, which helps you give instant replies to your customers. You're also better placed to communicate any changes, promote your products and services, and offer better overall services. It also gives your business a human touch, which helps build trust and strengthen the bond with your subscribers. 

Bonding with your audience is one of the best things for your business. You'll be surprised how much connecting with your audience can help scale up your business. 

Recommended Reading: Growth Hacking Facebook Strategies to Grow Your Website

Email Marketing Isn’t Dead

Sending emails has always been a crucial element for many businesses. Whether you are looking to spread some information or get people on board with your business, you need to figure out the best strategies for your email campaigns for the best conversion rates. 

Getting your site visitors to sign up for your email newsletter is just a small challenge. The biggest hurdle is keeping them interested enough to open your business emails and not hit the 'unsubscribe' button. 

Internet users often sign up for different email newsletters and, as a result, receive tons of emails in their inbox every day. Therefore, you need to find ways to get them to open your emails and take action depending on their content.

You can use several tactics to keep your subscribers around and convert them into paying customers. Some of the best ones include using interactive content and personalizing your email campaigns. 

When it comes to email marketing, you also need to figure out the best time to send out the emails, the best places to add CTAs, and how to leverage incentives to double up your conversion rates. 

It would be best to use autoresponders CRM integrations to ensure you never miss any important emails from your subscribers. 

Recommended Reading: Everything You Need to Know About Drip Marketing

Test Out Everything

One of the essential things for every online marketer is A/B testing. Once you've come up with the content for your site or email campaigns, A/B testing is the only way to ensure that you only publish the best copy. 

When coming up with compelling content for your marketing campaigns, you'll often create different versions. If you're unsure about it, why not test the copy and choose the best? 

You can perform split tests for just about anything. Whether you're conflicted about the headlines, the email subject lines, the CTAs, or the complete copy, split testing will decide for you. Depending on the marketing tool you use, you can direct a percentage of your traffic to either version of the copy. 

Over time, you get to see which of the variations performs better, and you can publish it. Some A/B testing tools even automate the entire process and publish the better-performing copy immediately after the time lapses. 

Parting Shot

Conversions are every marketer's dream, but only a few people achieve it. Sure, getting the right strategies for your business isn't exactly easy, but with the right advice, you should be able to make some meaningful progress. The best part is that there are various marketing tools available to help you with just about any task. 

So, why don't you get started today and implement these helpful tactics? 

There are so many others available on the internet, and you can always implement different ones. You only need to find those that work for your business and watch it skyrocket to the top!

Pro tip: 8 Inbound Marketing Strategies to grow your online presence
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