With the ever-growing list of marketing tools and products available on the web today it’s hard to decide which tool is the best to help you accurately track your customers' purchasing journey.
If you sell products or services online, it’s extremely important that you are aware of the different pathways your customers take to make a purchase on your website and what things can prevent them from making a purchase.
In this article we will look at Funnelytics, a marketing tool which can help you see all this data and then some. Let’s dive right in.
Funnelytics is a funnel analysis tool which helps you to visualize your customers' experience from the time they land on your website’s pages to the time they make a purchase.
It helps companies see how their customers are interacting within each stage of the sales funnel in order to gain a deeper understanding of the process their customers go through before making a purchase.
Funnelytics allows you to connect your marketing data visually on a drag and drop canvas which can give you a holistic view of your sales funnel process from start to finish. It functions like a visual whiteboard that gives you access to your customers' data and behavior.
The canvas allows you to map out your marketing strategy and funnel structure in a way that can be understood and analyzed by your team.
The core mapping structure of Funnelytics allows you to gain a deeper understanding of how customers are landing to the funnels you created, what advertising channels they are flowing from and which channels are responsible for your conversions.
Funnelytics has some powerful features which allow you to see your customer data in a concise, easy to understand display which can give you a ton of valuable information. Funnelytics features allow you to see which actions and paths from your customer journey drive the most revenue.
Below are some of the features and what they allow you to do.
Funnel Mapping Tool gives you the ability to construct a funnel so you can visualize the process the customer is going through before they make a purchase.
This can help you see how simple or complex a customer’s journey is before they buy a product or service.
Inside the mapping tool you can create different types of tracking pages such as:
On top of that you can map specific actions which arise from someone visiting those pages. Below are some of the actions which you can track.
On top of that you can go a step further.
You can map the funnel down to exactly what each traffic source did for your business. This is extremely powerful when it comes to managing ad budgets and optimizing pages which are performing well and ones that are underperforming.
Funnel Forecasting and Tracking Tool is a feature that can help you figure out how to scale your sales online by tracking where your current conversions are coming from. From there it can provide you with valuable forecasts based on ad spend increases from those sources. This is only available to pro members.
Funnelytics has a vault full of different prebuilt sales funnels for different industries which you can start using right away.
Some of the different pre-build funnels include:
They also feature more complex and premium funnels which you can purchase.
Funnelytics pricing is a bit of a mystery. They keep their platform exclusive and only work with businesses of a certain scale and size. So, depending on how small or large your business is, you may not even be able to use their software.
From other reviewers online we have heard that the cheapest options start at around $50/month and can go as high as $300/month. As such, it’s considered a premier marketing tool which is mainly used by mid to large sized marketing agencies and e-commerce platforms. It all depends on what kind of needs your business has and how much tracking you plan to use.
Funnelytics is its own unique product, but there are also many competitors online which can help you accomplish similar things. Some of the alternatives to Funnelytics include:
Does Funnelytics offer lifetime deals?
At the moment Funnelytics does not offer lifetime software deals.
How long is my data stored?
As long as you remain a Funnelytics customer.
Is the data displayed in real time?
All of the information is posted in real time from the moment you install the necessary tracking script on your corresponding web pages.