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The 10 Best Sales Books Of all Time

June 27, 2020
Lead Generation

There are hundreds of thousands of books about sales, but only a few that stood the test of time. If you plan on being a serious salesperson we highly recommend picking up a few of the classical books on selling in order to improve your skillset. Let‘s check out the 10 best sales books and how they can help you improve your skillset.

1. How to Win Friends and Influence People – Dale Carnegie

How to win friends and influence people book - by dale carnegie

This is perhaps one of the most popular books in sales and business of all time. Over 75 years of print and over 15 million copies sold worldwide it’s no question that this book has had major influence in the world of selling and business.

How to Win Friends and Influence People breaks down methods and strategies for you to persuade and win the attention of people with fundamental techniques that get people to like you.

Who Is This Book For?

This book is for entrepreneurs, sales people and anyone in the business world who is interested in improving their interpersonal and communication skills. It’s essentially written for people from all walks of life who have an interest in improving themselves and their ability to relate to others.

Why Read This Book?

This book is a long time classic and there isn’t a person out there in the business world who hasn’t heard or read about it. It’s timeless and can serve as a great source of inspiration that one can always return to for lessons and methods that can help lead you to success.

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2. The Little Red Book of Selling – Jeffrey Gitomer

Litte red book of selling cover

The Little Red Book of Selling is an awesome book on sales because it focuses on the other end of sales, why people buy. Gitomer believes that most sales-people focus too much on fancy selling techniques and high pressure tactics instead of asking why people buy in the first place.

The aim of this book for sales-people solves a very important question for sales people that takes them into the mind of the buyer and their purchasing decision.

This book is full of principles and reason that people are looking for in order to help them make sales at the moment and for the future.

Who Is This Book For?

This book is recommended for all levels of sales people who want to improve their skillset and gain an edge by thinking about the buyer’s decision making process in order to help them make an informed purchasing decision.

Why Read This Book?

Most sales people are all about action and selling. The great part about this book is that it’s full of that and so much more. It’s short and to the point with direct answers to objection handling, quotes, engaging cartoons and so much more. It will help you understand the psychology of the buyer and the most common reasons people buy.

Reading tip: Aggressive Sales Tactics for Hungry Sales People

3. Pitch Anything – Oren Klaff

Pitch Anything book cover by Oren Klaff

Pitch Anything is a great book to read when it comes to developing a strong delivery method to your sales pitches regardless of what you are selling. It focuses on teaching you the best delivery strategies to make your pitch irresistible.

In his book, Oren Klaff explains the process that the human brain goes through when it comes to making purchasing decisions and how it responds to pitches. He believes that creating and presenting a great sales pitch isn’t some god given talent, there’s a structured process that anyone can follow.

With the information in this book you will be better equipped with the necessary knowledge you need in order to create and deliver an irresistible sales pitch.  

Who Is This Book For?

This books is for salespeople and leaders who want to take their persuasion and pitching skills to the next level. It’s meant to give you a structured approach to pitching and persuading people in a non-invasive strong way.

Why Read This Book?

Pitch Anything brings you the STRONG framework method of pitching which can be put in use right after you learn it. It’s extremely effective and can be learned quickly if you apply all the techniques. The STRONG framework includes:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

4. Secrets of Closing The Sale – Zig Ziglar

The secrets of closing a sale book cover by Zig Ziglar

In Secrets of Closing The Sale, Zig Ziglar outlines the methods behind getting positive responses from people and how it can help you close. The book features over 100 successful closings types for any kind of persuasion, over 700 questions that will shed light on possibilities you may have overlooked and so much more.

He also breaks down how to use your imagination to drive results and gives professional tips from some of the world’s top salespeople.

Who Is This Book For?

This books is intended for any salespeople who want to work on improving their closing style and exploring new ways to close the most difficult deals.

Why Read This Book?

Closing a sale is no easy task, but the techniques and principles outlined in Ziglar’s book provide clarity and simplicity in order to help improve your closing skills. His strategies will help you approach your prospects with confidence and improve your chances of closing a deal.

Reading tip: How to build a Sales Cadence that converts leads efficiently

5. The Greatest Salesman in the World  - OG Mandino

The greatest salesman in the world book cover by OG Mandino

The Greatest Salesman in the world is a book that is meant to serve as a philosophical guide to craft of salesmanship and revolves around the story of Hafid. Hafid, although just a poor camel boy goes on to achieve a life full of abundance.

The main points of the book are detailed in the ancient scrolls which are filled with many lessons on developing your craft as a salesman.

Who Is This Book For?

This book is meant for all levels of salespeople who wish to take a philosophical approach to sales in order to help improve their crafts in their own light.

Why Read This Book?

Reading this book will help you see the journey of a struggling boy who through perseverance and effort brought himself out of poverty and into a life full of abundance. It presses on the importance of obstacles and how they help to take your success of selling to the next level. Not only in sales, but obstacles are important to overcome in all walks of life because they help to mold the character of an individual.  

6. The Psychology of Selling: Brain Tracy  

The psychology of selling book cover by Brian Tracy

The main premise of the Psychology of Selling focuses on giving you a series of different ideas and strategies that you can immediately use in order to quickly get more sales inside your business or practice.

It starts off by explaining the whole game of selling and how you can systematically set and achieve sales goals. It continues on with many different things such as why people buy in the first place, creative selling strategies, how to get more appointments, power of suggestion and how to properly make the sale.

Who Is This Book For?

This book is for all levels of salespeople who want to make an improvement in their selling techniques and also find other techniques that they have not considered before. It focuses on psychological factors and the kind of processes that goes on inside someone’s head before they make a purchasing decisions.

Why Read This Book?

If you don’t have a proper structured guide to your sales process this book can help serve as a blueprint to your process. It gives you time tested fundamental sales strategies which you can follow step by step in order to improve your sales process. It can also help give you different ideas on how to approach your leads and optimize your selling technique in order to close more sales.

7. The Ultimate Sales Machine: Chat Holmes

The Ultimate Sales Machine book cover by Chet Holmes

Inside The Ultimate Sales Machine, Chet Holmes starts off the book with one very simple yet powerful concept: the power of focus! Instead of trying different strategies and techniques that are recommend by other sales gurus, Holmes argues that instead of trying different sales strategies, pick one and focus on perfecting it before moving on to others.

He strongly believes that a focused approach can help you improve every part of your business and by spending just a limited time per week on each of the areas for which you want to improve.

Who Is This Book For?

This book is meant for business owners or aspiring business owners who want to take their business to the next level by focusing on improving key components inside their business one at a time.

Why Read This Book?

Reading this book will not only help you improve processes inside your business, it will help you find a balanced approach to your everyday life. Don’t spend hours per week focused on tasks that don’t yield your positive results, focus on the things you know you can improve and take them to the next level.

Pro tip: 9 video's every salesperson should watch

8. Spin Selling – Neil Rackham

The best validated sales methods in the book spin selling. Book cover.

Spin Selling is a great book for anyone who is involved in the sales or management process inside a business. The book takes a different approach to sales and argues that the most successful sales occurs with the least amount of sales techniques involved.

In his research, Neil found that traditional sales methods which were developed for small scale consumers just won’t work inside big time organizations. From his research he developed this SPIN method of selling:

  • Situation
  • Problem
  • Implication
  • Need Payoff

Although most people argued against his method, it was hard to refute his real world data which clearly supported his system.

Who Is This Book For?

Spin Selling is for anyone who is in the sales world and is in the process of transition from small scale sales organization and into a larger one. As Neil argues, not all sales are built the same. Therefore it’s important to adjust your sales approach as you move transition into different types of sales roles.

Why Read This Book?

Reading this book will help you discover different ways of selling that you may not have considered if you are in a transition period in your sales career. It can help you refine you sales process and understand what can separate you from simply a good salesperson to a great one.

9. Way of the Wolf: Straight Line Selling – Jordan Belfort

Way of the Wolf by Jordan Belfort

As one of the most popular modern day salespeople Jordan Belfort or also commonly known as the Wolf of Wall Street, has pioneered the straight line persuasion method. Weather you love him or hate him, there is no denying that he has a natural born ability to sell.

In his book, Jordan opens up people to his way of selling through a step by step system that any aspiring entrepreneur and salesperson can learn. Jordan reveals his tactics on how to persuade anyone to do anything regardless of their background.

Who Is This Book For?

Any level of entrepreneur who is open and eager to learn sales techniques and practices which can transform their confidence and ability to connect with others. This book can help you learn the necessary skills you need to systematically improve your ability to sell.

Why Read This Book?

The main premise behind Jordan Belfort’s Straight Line Persuasion System is that the fastest route to get from point A to point B in sales is through a straight line. Although every sale might look different to you depending on what it is that you are selling, the market, client and sales process is pretty much the same.

The Straight Line Persuasion System gives you the ability to close prospects who are indeed closeable and looking for something that you are offering.

10. To Sell Is Human – Daniel H. Pink

To Sell is Human book cover by Daniel Pink

In this book Daniel H. Pink explores the power, reality and impact of selling in our everyday lives. He makes the startling discovery that one out every nine Americans works in some sort of sales related occupation.

Through his novel, he convinces why that number is actually much higher. The book offers a new perspective on the science of selling and gives insight into the emerging changes of the old school ABC methods of selling.

He also gives insightful explanation as to why extroverts actually don’t make the best salespeople and how giving people options for the actions is more persuasive than attempting to close them.

Who Is This Book For?

This book is for salespeople who want a fresh approach to their sales methodology and some mind bending data about the world of sales.

Why Read This Book?

If you aren’t convinced that majority of the people in the world are in one way shape or form in a sales related position, the data inside the book is enough to do that. If we aren’t being sold on something, chances are that we are selling ourselves, convincing ourselves of what is true. The research inside this book is practical, engaging and extremely informative.


In order grow as a sales individual it’s important that you are constantly learning new strategies, techniques and methodologies that can improve your sales craft. These books all offer a unique approach to selling which can take your skills to the next level.

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