9 videos every salesperson should watch

Joran Hofman
March 14, 2020
Lead Generation
Education
Educate yourself on sales by watching these nine 'have to watch' sales video's

Sales can sometimes seem like a very stressful activity. Luckily, there are tons of helpful videos that you can watch that will help guide you into becoming a great salesperson. From how to start a conversation, how to nurture a lead, to closing. The important thing is to remember that some things take time and practice, and you shouldn’t give up.

To help you along, here are eight videos every salesperson should watch.

TED Talk: The Puzzle of Motivation

What motivates a person to buy? What motivates a person to sell? Different factors motivate different people in different ways. That’s the odd thing about motivation. So as a salesperson, how do you drive someone to buy something?

This talk given by career analyst Dan Pink, will discuss the psychology behind motivation, and how you can use it to motivate someone to buy. Since traditional rewards such as discounts are slowly losing their impact on buyers, it is time to develop new rewards to incentivize prospects. What does that mean exactly? It’s different for each company and their respective products and services.


TED Talk: Simplicity Sells

What’s harder than motivation? Decision making! As a basis, we all suck at it. It isn’t something that we (consumers) are good at. Author and presenter David Pogue expand on this topic, discussing that customers want simplicity. Too many choices are confusing, which prevents them from moving the transaction forward.

The ways you can apply this to a sales call, demo, or email, is by truly figuring out what it is your potential buyer needs and then only offer them the best one or two options for that. Minimize their choices, but give them options that will address their issues.


TED Talk: Your Body Language Shapes Who You Are

Next to product knowledge, body language is a must when it comes to face-to-face selling. Not only does a salesperson use the customer’s body language to determine intentions, but the customer does to assess confidence.

Amy Cuddy, Social psyhologist explains that paying attention to what you’re communicating with the body language might improve outcomes of your sales interactions. 

TED Talk: How to Make Stress Your Friend

Sales can be stressful, but there is a way where you can turn that stress into your friend.  Stress can be a great motivator once you understand how it works. Within this video, you will learn how to turn stress into a helpful enemy. But always know; unfortunately, stress is omnipresent in every salesperson’s life. This doesn't have to be bad though, psychologist Kelly McGonigal builds a case for seeing it as a positive. She will show you how reaching out to others works as a stress-reducing mechanism. This can also lead to you being better at sales, due to the lack of stress you will have. 

TED Talk: How to Make Work-Life Balance Work

Most of us have poor work-life balance. Working long hours and then bring the work home with us, mostly due to stress. Author and marketer Nigel Marsh offers some insights on how to break the vicious circle of working around the clock and develop a healthy work-life balance by making tiny choices about how we spend our days. 

The reason why this is important is that you cannot expect to function at a high level at work if all you ever do is focus on work. Everything in life about balance, and to succeed in one area, you need to succeed in another.


The Psychology of Selling: 13 Steps to Selling that Work

This video goes over 13 steps that work with sales. Without trying to ruin the ending, these steps range from delivery to information gathering all the way to the final ask. After watching this video, you will have 13 actionable steps to increase your sales.

One of the best ways points is point #6, “Create value through questions”, this is an excellent example of building a relationship and gaining information to close a sale.


How to MASTER the Art of Selling

This video is a quick overview and compilation of some of Jordan Belfort’s selling techniques. Jordan Belfort, better known as the Wolf of Wall Street, has become a staple for selling. After this video, you will not only leave with some vital knowledge but some excitement about selling.

The method Belfort created is called the Straight Line Persuasion System. “There are certain elements of influence that you have to line up before someone says yes,” he says, pulling out a pen and starting to scribble on a flyer lying on the table in front of him. “At the highest level, sales is the transference of emotion.

After this video, you will have some action steps to becoming a great salesperson. 

How to Market and Generate Sales

This video is a bit long, about an hour, but it has some of the best actionable information you can ever get from an hour-long youtube video. This is a keynote given by Victor Antonio, who has made a name for himself in sales. 

A little about Victor: After building a 20-year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company. He became Vice President of International Sales in a Fortune 500 $3B corporation; he was selected from over 550 sales managers to join the President’s Advisory Council for excellence in sales and management.

Needless to say, he has the correct qualifications to make you want to watch this hour-long video. After watching the video, you will be able to take a product from idea to market, to the selling stage. Set some time apart and take some notes.


In Summary

Take some time out each day and go through these videos. After watching these videos, you will have actionable steps in not only how to sell, but what to look for and how to have balance in your life. 

The best thing to remember is that, as in most situations, it takes time to grasp a hold of a new idea and implement it in a way that you see results. 

So stay focused, and as always, we are here to help.

Bonus

To reward yourself after watching these educational videos, here are sales-related movies you can watch for inspiration. Yes, they are available on Netflix.

Best Sales Movies on Netflix 

  • Wolf on Wall Street 
  • Glengarry Glen Ross 
  • The Pursuit of Happiness 
  • White Gold
  • The Founder