Do your PPC & SEO research within one platform. Get new insights about your site, your competitor, keywords & your PPC campaigns with Spyfu.

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+ Keyword research for PPC & SEO
+ Competitor insights
+ New keyword insights


Grow your online presence (paid & organic) with Spyfu
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Tool FAQ

What is SpyFu?

What are SpyFu's plans and prices?

According to the official SpyFu site, the plans and prices offered are as follows: the Basic plan costs $ 39.00 per month, the Professional plan costs $ 99.00 per month and the Team plan costs $ 299.00 per month. They offer better prices if the monthly payments are paid annually. They also offer a free trial version with limited functionality.

What are the main features of SpyFu?

Among the main features that SpyFu offers are: API, customizable branding, keyword research tools, keyword tracking, competitor analysis, keyword position tracking, keyword suggestions, long-tail keywords, search volume, SERP rank tracking, localization, rank alerts, link building, backlink monitoring, competitor analysis, data visualization, custom reports.

What are the main tools of SpyFu?

SEO competitor analysis, SEO keyword research, competitor backlinks, domain comparison, rank tracker, google ads competitors, PPC keyword research, PPC keyword suggestions, google ads templates , ad history, keyword research tool, backlink checker, SEO reports, keyword rank checker, SERP checker, and domain verview.

How does SpyFu work?

Users are offered a large amount of data available about their competitors and also about their own site. Through advisory reports, specific keyword recommendations for each campaign are given. Also the information provided by comparisons between domains can be used to tailor the advertising strategy. It allows the creation of lists of companies to focus on, based on several factors.

What are the alternatives to SpyFu?

Among the main alternatives to SpyFu are: Semrush, Similarweb Pro, iSpionage, SE Ranking, Serpstat, Moz Pro, Ahrefs, Raven Tools, BrightEdge, Conductor, Act-On, Web CEO, Majestic, gShift, SEO PowerSuite, Siteimprove, Alexa Marketing Stack, AgencyAnalytics, UpCity, SearchMetrics, Mangools Site Profiler, AccuRanker, among others.

SpyFu Features

SpyFu is a PPC and SEO tool that looks at your competitors and helps you get a leg up on the competition. The tool, which received the PC Editors’ Choice award, allows you to perform PPC and SEO research.

The platform offers a wide range of features, including:

SEO Research

SpyFu offers a comprehensive suite of SEO tools that help you analyse your competitors, see what they’re doing and figure out what you can do better.

Using SpyFu, you can see what pages your competitors are linking to and find similar sites to add to your list for outreach. The platform also helps you avoid competitor flaws that have been exposed by Google.

Along with competitor analysis, SpyFu allows you to perform:

Keyword Research

See which keywords your competitors are targeting and create an extensive list of phrases and terms that you can use for content ideas.

With SpyFu, you can:

Competitor Backlink Analysis

Backlink analysis allows you to see inbound links to your competitors and find ones to target for your own backlink building. You can filter results by keyword to find pages that will help you rank for that search term.

SpyFu helps you find potential backlinks from pages that rank in the top 5 pages of Google’s search results.

Reading tip: How to do keyword research

Domain Comparison

SpyFu’s Kombat allows you to compare two domains to find effective keywords and rule out those that won’t drive results.

Kombat allows you to see keywords:

With Kombat, you can figure out which keywords are a waste of time and which ones you should be going after but aren’t.

Track Rankings

SpyFu allows you to track your rankings and receive weekly updates, so you can see whether your efforts are effective.

The platform will track every ad position and ranking in a chart so that you can see what’s working and what’s not.

PPC Research

SpyFu simplifies the PPC research process by spying on your competitors. Using this platform, you can:

Use SpyFu to search your own site to find high-priority keywords that you’re missing and ad copy that has been proven to be effective.

SpyFu also offers:

PPC Keyword Research

Use SpyFu to get new ideas for keywords and estimate costs for keywords that you aren’t targeting.

You can even view the ad copy used for every ad group ever purchased by the domain. You can use this to improve your own ad copy and make your PPC ads more effective.

AdWords Advisor

SpyFu’s AdWords Advisor gives insight and direction based on competitor success. The platform will give you recommendations for keywords that you should be targeting with your PPC campaigns.

All recommendations are made with your ROI in mind. SpyFu will give certain search terms priority over others to help you make smarter decisions with your PPC campaigns.

The AdWords Advisor tool offers personalized results tailored to your domain. It also offers flexibility in that you can switch competitor names whenever you want, filter your keywords and make updates and searches whenever you want.

Create and Export Google Ad Groups

SpyFu allows you to quickly and easily create Google Ad groups based on the platform’s suggestions. You can export your groups through CSV to share them with your clients and team. You can also filter keywords to create more targeted ad groups and sort lists by cost per click.

Keyword Research

SpyFu’s dedicated keyword research tool allows you to find search terms to target that will drive quality, targeted traffic to your website.

Each search includes a screenshot of every SERP, so you know that you can trust the results.

The tool is easy to use. Just enter your keyword in the search bar and get a list of the top domains, how they ranked over time and the links that helped the domain achieve that ranking.

SpyFu membership plans are affordable for operations of all sizes. Each plan offers unlimited downloads and searches as well as a 30-day money-back guarantee.

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