HubSpot aims to help millions of businesses grow better and succeed. HubSpot offers software for marketing, customer service and sales, but their free CRM is what attracts most users to the platform. Robust and feature-rich, the 100% free-forever CRM ties into other HubSpot products well and acts as a core for streamline customer service, marketing, sales and more. HubSpot CRM offers solutions for every business:
Email is an integral part of marketing, offering higher conversion rates and one of the most powerful ways to nurture prospects. HubSpot has built-in email tracking that allows you to close deals faster.
With HubSpot, you can connect to many of the same email apps you’re already using to limit workflow interruption. The platform works seamlessly with:
HubSpot provides an all-in-one sales software that leverages the power of email to nurture and close leads. Team members can track emails and receive notifications, and they can also use a robust set of email tools, including:
Email is a great means of marketing and warming up leads, but you also need a way to properly track prospects.
The prospects that visit your site, go through parts of your sales funnel and are more likely to turn into conversions are the ones your team members need to spend the most time interacting with.
HubSpot CRM allows you to track prospects in real-time, so you’ll always know which prospects are most engaged.
Insights into your prospects allow you to:
Team members can be notified through the CRM when a prospect views the site. Insights like this allow you to follow up with the prospect the same day or the next day to nurture the lead further and increase your chances of closing the sale.
The prospecting tool also includes in-depth filtering capabilities that enable you to filter prospects by:
You can create special views for your team to track prospects, based on your filters, with less work. The custom views allow you to spend more time trying to close the right prospects and less time having to work your way through leads.
One last key feature is the daily email digests that can be sent to your team. The digests, and notifications, allow team members to keep track of the companies they’re trying to close with greater precision.
You can even click to call your leads.
Pipeline management is integral to your business’ success. HubSpot CRM allows for rapid deal creation with the use of:
Adding deals to your business pipeline is fast and easy. A single click allows for:
Team members can be assigned tasks, and deals can have multiple stages added.
Drag and drop functionality allows for deals to go from the initial to end stages quickly without the need for an IT department. You have full control over the deal and respective stages. Team members have the ability to:
HubSpot’s powerful free CRM allows managers to see an overview of all individuals and teams to judge performance. Pipeline management allows for dashboards to provide the information managers and team leaders need to know to make smart business decisions.
Dashboards allow for rapid viewing of:
If potential revenue is held up, the system can allow for potential problems to be identified and more team members to be deployed to make sure the right, profitable deals have top priority.
Pro tip; Read our blog on the best CRM for SMB companies