This concept refers to the factors that facilitate user use, navigation, and interaction with a website. The best thing is that the website's design and construction are done with the users in mind.
Today there are many different types of devices, with different operating systems, different capacities, screen sizes. A site or web page should be easy and quick to access and use on all these devices.
The intention is for users to perform actions on a website, and this has to be made as easy as possible. It can be a download, a purchase, fill out and complete a form, etc. The call to action is the component on a website that leads the user to perform the action desired by the site owner, such as a button, a drop-down list, a link. You have to make it in a clearly visible, obvious place and of course, that it works well.
There is a high percentage of users who estimate that a site or web page's loading time should be 2 seconds or less. There are several ways and tools to speed up web page loading; some of these are Pingdom, GT Metrix, or even Google PageSpeed Insights, which will provide details and solutions to these loading speed problems.
The information on a site or web page must be configured sensibly, making sense and allowing users to navigate smoothly.
Steps must be taken to ensure that the pages meet or satisfy the user's intent. An excellent site structure must be ensured, and pages are well cataloged so that no matter what medium a site visitor uses, the page they land on is what they expected to find.
There are a few patterns for websites that users are used to. The positions of most of the navigation elements are in the usual place. Making changes to this may seem like a good idea at first to innovate and stand out from the crowd, but this can create confusion and a poor experience for users, which can result in them looking for information or going elsewhere.
It is not pleasant to find a web page and discover a large amount of text without any division. These should be written in an attractive way, structured in easy-to-read paragraphs. Videos and images that relate to the text can be used to provide support.
Usability plays a very important role in a good user experience on a website. Usability should not be confused with user experience. According to some authors, usability is the second component in designing a good user experience, the first being usefulness, and the third being desirability and brand experience. The usability of a design depends on how the features relate to the context and the people's needs. Among the main elements to take into account are: