A Text Ad is a form of internet advertising that uses ads containing text to promote products or services and is usually linked to a website.
In general, text ads have three main parts: title, description, and visible URL.
The title is the first thing the user sees and the most important part of the ad; this can be adapted according to the device used.
In an ad, there can be one or more titles depending on the platform you choose to publish it.
It is a text field where you can incorporate the message you want to convey about your product or service. You cannot miss the opportunity to add a Call To Action (CTA) that will entice readers to click on it.
This is the link that is placed in the Text Ad and shows users the domain and "path field" of the page they will be directed to if they click on it. Depending on the platform you use, Text Ads can have one or more URLs.
Among some of the platforms that you can create Text Ads are the following:
Each of the platforms mentioned above has its own rules regarding the length limits in the text ad fields.
It is also useful to know that there are platforms that are image-based such as Instagram or Facebook, on which Text Ads cannot be created because users would not pay proper attention to them and therefore prefer images with less than 20% of text in order not to lose their essence.
However, in the graphic ads of these social networks, text can be placed at the top of the image, in the watermarks, in the thumbnails, or the logos.
In digital marketing, when creating text ads, the goal is that users click on them.
For your Google Adwords campaign to be successful, you must first know the structure of the platform. In Google, text ads are placed in the search results, and the parameters are the following:
As well as Facebook Ads and all other platforms, Google Adwords has standards and rules for advertising practices not allowed or restricted which must be complied with to avoid being penalized, among these are:
Here are some best practices to make a successful text ad:
To write a winning text ad, do it by showing what is the quality that makes your company stand out from others.
Your ad should proclaim that you are successful, if for example, you have a high volume of sales or many followers do not miss the opportunity to say it, you can also include a symbol such as LLC or INC, etc., this will give you more credibility and confidence in front of people.
It is proven that nowadays it is more effective to show the characteristics of a product instead of the benefits it has, this is because most people who are looking for a product already know what the benefits are and what they want from it is one or more specific properties.
This is an effective way to capture the attention of users who, if they are interested, should quickly access your website to buy the product or service you offer.
To attract consumers with your text ads, do not forget to use the basic principles to sell your product or service, such as interest, urgency, motivation, scarcity, etc.
This is because the vast majority of people tend to click if they read a title that hooks them.
Every day more and more people are accessing the Internet from their mobile devices; if you place shortcuts to locate your company or contact them by call or message, you will increase the number of potential customers you will have.
When directing people to a web page from your text ad, you must verify that it is the right page for the published ad, that it serves as an introduction, and that the information is related to it.