A Recipient is the person, company, or institution to whom something is sent. Explained in another way, it is the one who receives something such as a prize, a hug, a greeting, a gift, etc.
An email recipient is also known as a recipient who has permitted to receive messages in his email account from a third party (sender). In email marketing, these messages may contain offers, advertisements, invitations to events, videos, or others.
First of all, it is necessary to know that when composing an email, there are different fields for recipients, these are:
When sending messages from an email account such as Gmail, Yahoo Mail, Outlook, or others, it is sometimes necessary to send messages to more than one person.
Here is how to add multiple recipients to your email:
In the "Recipient" or "To" field, CC, BCC:
Note: You should keep in mind that each email provider limits the number of messages each account can send for a given period of time.
All the providers establish limits of messages that are sent to recipients; in the case of the email provider Gmail establishes it in the following way:
It is also important to know what is the limit of messages to be sent by Gmail:
Visitors to your site are a good source to get recipients; by simply placing a form on the home page with an attractive and simple call to action (CTA), you can get more subscribers and nurture your contact list.
If you have a separate landing page for people to subscribe to, you can share it on your social networks. With the large traffic of users that pass through there, you can multiply the chances of growing your recipients’ database.
Another way to get recipients is to ask permission from customers who have purchased your product or service to send messages to their emails; if they have had a satisfactory experience, they will do it with pleasure.
You can advertise that you will send valuable, unique, and special content, such as e-books, videos, etc., to people who subscribe to your website.
Another trick that gets people's attention is to hold events such as webinars, trade shows, exhibitions, webinars, conferences, which will give you the perfect opportunity to ask them to subscribe to your website.
When carrying out these practices, do not forget to follow anti-spam laws such as CAN-SPAM.