Joran Hofman
March 6, 2021

What Is Rank?

Rank is the position that the content of a web page or the web page as a whole occupies in the results of a search engine. It means the place occupied by a specific web page in a search engine results for a given query.

What Is Rank Tracking?

Rank tracking is the process of analyzing, verifying, and monitoring a website's performance and rankings in search engines for certain keyword queries over time. It is based on historical data and current rankings.

Why Is Rank Tracking Important?

The goal of ranking well in search results is to gain as much traffic as possible from the organic search channel. The higher a page ranks in the search query results, the greater the likelihood that the search engine will click on this result. This explains the direct connection between increased traffic and high rankings.

The rankings serve as proof of the success or failure of search engine optimization. Therefore, the keywords' rankings determined as important must be monitored frequently to perform part of the SEO inspection process. Using a group of permanent keywords that covers important terms is an effective way to check rankings.

The importance here is that through the decreases in the ranking, you can reach conclusions about a page's quality. In the same way, the rank increments serve as a demonstration of good optimization. When a web page experiences a ranking drop for a certain keyword, this signals webmasters and SEO to take action.

How To Rank On Google?

Review search rankings

Google rank can also be called rank on a search engine results page (SERP). Where it is classified depends on what people are looking for. You must know which keywords are most relevant to a business, and you have to know what position it occupies in those SERPs.

Several SEO tools provide detailed information and allow you to check your keywords and Google rankings from time to time. Other tools offer keyword ranking checkers to test your site's performance based on multiple keywords and across different sites. Knowing which keywords to target, how to add them to content, and where they are found, you will begin to improve your search engine rankings.

SEO on-site should be improved

  • One of the quickest and most effective ways to improve your ranking on Google and other search engines is on-page SEO. A website can be optimized in a few minutes. And the increase in the ranking will be seen in a few days.
  • Anticipate the keyword by making it more at the beginning of the title tag since Google's search engine focuses a little more on the initial terms of the title tag.
  • You have to ensure that the content has at least 1800 words since there are analyses of key Google ranking factors where it is evident that longer content is equivalent to higher rankings.
  • Finally, put the keyword 2-3 times on the page because when important terms are added to a page, the search engine understands that a certain page is about a certain search query.

Select a URL and keep it

The time that you have a domain or website does not influence much as a factor to rank it by Google. However, the change of URL does influence the performance of the site.

All the links on a site can break by changing the URL unless they are properly redirected. This also means that the Google search engine will have to re-crawl or index the site, which may mean losing your current rank.

If some URLs need to be changed, make sure to add redirects.

The bounce rate should be reduced

The page's main content should be structured and brought to the top of it so that users find what they are looking for more quickly and easily.

Likewise, videos, screenshots, images, graphics, or any visual content help make the content more attractive and easy to understand, so they must be added.

Supervise the technical aspects of SEO

Some technical SEO problems can cause real damage to a site's SEO. Although this is not very frequent, it is convenient to verify some aspects:

  • Make sure that the website is properly optimized for mobile devices, using a tool that Google has for this purpose.
  • You should also check the loading speed of the site, as it is another Google ranking factor. Speed ​​tools from sites like WebPageTest.org can be used.
  • If a site is running on WordPress, another recommended aspect is to use the Yoast SEO plugin, which can help a WordPress site become SEO friendly more quickly.

Match the content of the website to the search intent

Currently, Google can study how the public interacts with a website and specify when it is suitable for a certain keyword.

The determining factor here is making sure that the page is literally giving the search engine what it is looking for.

Recommend reading: How to do keyword research

Post incredibly high-quality content

It should be taken into account that this quality content should be the type that people share on different social networks since the Google search engine algorithm focuses mainly on backlinks, and a greater number of links from setbacks, higher or better ranking.

Some ways to increase the options to link people to the content of a site are:

  • Post information that can be cited in the content of another blog.
  • Make use of long-form content.
  • Post visual content (flowcharts, maps, videos, images, infographics, charts)

You must build backlinks to the site

If you want the public to link to a site, you must actively promote that content.

Below three ways:

  • Gain links through dead links (broken link building).
  • Through guest posting, though, it should be done carefully because it can become spam for Google.
  • Resource pages, since these are pages that are created to link to the best publications on a certain topic.

Get the click-through rate to increase

It is known that the Google search engine uses a click-through rate in its programming; in fact, there is a correlation between Google rankings and the expected click-through rate. This means that the more organic CTR, the better the ranking in general. This high CTR tells Google that the page is what the public is looking for and, therefore, will improve the page's ranking to be found more easily. 

Some ways to get more clicks:

  • Use title tags that stand out or emotional.
  • Use short and descriptive URLs.
  • Use meta descriptions that sell the page that has the power of conviction.

Add LSI keywords to a page

LSI keywords are currently doing well and are an advanced on-page SEO tactic. They are phrases and words related to a page's main topic, which confirms to the Google search engine that the content is actually about that topic.

To find and use LSI keywords on a site, the free-to-use tool LSIGraph is recommended.

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