Queries or search queries are a combination of words and phrases, keywords so to say, that users put in search engines, be it Google or a different search engine, to look for the content of interest to them, and that way, users can narrow their search and make it easier to find.
In the world of search marketing, it is known that there are different types of querying for content and that they fall under different categories depending on the way users phrase what they’re looking for, be it typing ‘Facebook,’ ‘what color is the sky?’ or ‘order food,’ can be said to be different types of queries by the way they’re written and the words, phrases, and keywords used on said queries.
There are three types of Queries, and each one is quite distinctive and easy to identify thanks to how simple to understand each type is; the categories that query fall under to are:
For example, it can be said that searching ‘what is good for breakfast on cold mornings?’ or ‘what Netflix series should I watch?’ are informational search queries since the user is looking for information to answer their questions about a broad topic that can have and has thousands of relevant answers.
For example, someone looking for shops near his area to buy things might type ‘local supermarkets’ or ‘Amsterdam wine shop.’
Queries and Keywords are very similar and something easily mixable due to the nature of what they are, but to be honest, they aren’t the same thing at all, thanks to the little differences there are in their uses and what public they target.
It can be said that Queries are what the common user utilizes to realize searches and that Keywords are what a marketer targets since they have to research the queries that users do to find Keywords to market, and that means that Queries and Keywords aren’t the same things.
Queries are helpful in Search Engine Optimization(SEO) because they help narrow user searches and facilitate researching for whatever information they need, be it a specific website, questions to be answered, or places to buy things.