A pageview (or pageview hit, page tracking hit) is a metric that indicates the number of times a user loads a web page in a browser over some time. This means that the same visitor can generate as many pageviews as he/she wants.
To know the traffic generated on a website, you can use the Google tool called Google Analytics, where a pageview is defined as follows: "A view of a page on your site that is being tracked by the Analytics tracking code."
Using this tool is very easy; first, you must configure the website by inserting the tracking code; once you access it, you will be able to track and trace all the traffic that passes through the website.
With this tool's use, you can see the detail of the number of pageviews in the Audience > Overview tab; it is also useful to compare average session duration, bounce rate, and conversions by accessing the Behavior > New vs. Returning field or simply track the "new users" and "new visitors" that pass through a website.
A pageview is when a person views or loads a complete page of a website without considering those pages that throw errors or are viewed by robots.
A visit is when a person or robot arrives at a website. For example, if the same user accesses the website several times, it will be counted as different visits.
To increase the traffic of a website, it is important to increase the number of pageviews. Generally, it happens that keeping the value of this metric high helps users to know everything a website can offer and to reinforce the image of your brand. If they see something they like, they tend to stay longer, thus increasing the possibility of generating conversions.
Here are some ways to increase the number pageviews:
The number of pageviews can be increased by generating traffic on social networks such as Twitter, Facebook, Pinterest, Instagram, etc. In these, you can publish articles or blogs in different groups and track the traffic that this produces. You can also make videos on Youtube or even create your own channel.
Another useful option to increase the number of pageviews is to hire paid traffic by using sources such as LinkedIn, Facebook, Twitter.
To increase the pageviews of a website, it is essential to increase organic traffic by using SEO strategies such as conducting a good study of keywords, planning and creating quality content and usability, developing linkbuilding strategies, raising the CTR in the SERPs, among others.
However, if you are looking to increase pageviews per visitor, you can do the following:
Recommend reading; how to increase you website traffic