Page Authority (PA) is a score created by MOZ to determine a web page's authority and ranking ability in the SERPs (Search Engine Results Page).
This metric is very important to analyze the competition; with this, you can analyze keywords, know which pages or websites are best positioned and what PA each of them has; with this information, you can plan strategies to move up in those results.
It should be noted that a good SEO work of Page Authority (PA) would produce more visible results and, therefore, a more popular site.
To calculate the Page Authority (PA), MOZ created a scale from 1 to 100 points that use machine learning algorithms that evaluate more than 40 factors to perform this function. Basically, the higher the score, the higher the ability of a web page to rank high in search results. As this score goes up, it is worth noting that it becomes more complex to increase the PA.
Suppose you want to know the authority of a given web page quantitatively. In that case, there are several SEO and Internet Marketing tools to do it. Among the most reliable are those offered by Ahrefs, MOZ, or Majestic.
This tool has a large index of links and domains that, like MOZ, allows you to understand the SEO performance of a website or page.
This tool displays information on both the Domain Authority and Page Authority (PA) of any website or URL that a user is browsing. It also helps to see if a site's page authority relates to higher rankings for specific queries.
Recommended reading: Ahrefs vs Moz
A tool that claims to be "the largest link index database on the planet," it has two types of indexes, fresh and historical, which helps marketers visualize what is happening with domain and web page performance.
Different methods can be used to increase the Page Authority (PA); some of them are mentioned below:
To increase the page authority, you can use backlinks directed to other websites similar to your website's content so that the search engines see that you are adding quality and thus be able to climb in the rankings.
Nowadays, you can not overlook the importance of social networks for users; using them represents a novel way to increase a web page's authority. Placing shortcuts to sites such as Instagram, TikTok, Instagram, Facebook, Twitter will allow users to share your content with everyone else.
To raise the Page Authority score, you must create quality, original and useful content for users.
The content of web pages must be updated frequently to be detected by search engines.
To position a web page, it is necessary to consider specific keywords' relevance by placing them within the content in internal links and backlinks.