Outbound links are an SEO term that defines those links intended to take visitors from one website to another website.
Inbound links are those hyperlinks that go from one page of a website to another page of the same website.
On the contrary, outbound links are those links that point to the web page of a website but come from a different website.
There are several reasons why outbound links are important for SEO and user experiences, among these are:
Linking to relevant or quality content gives depth to a topic you are writing about because it gives readers other sources to go to for more information and, at the same time, helps Google understand what your website is about.
When a website's content is linked to quality external sources, it gives it trust and veracity, showing search engines and readers that this content was properly researched.
With the exchange of information, outbound links can help build relationships between website owners and encourage experts to participate in your website if requested.
Outbound links should come naturally, without seeming forced, and should be placed in the right place to show readers that the topic was researched; this will support the content and give it relevance. This will be useful for both search engines and users.
There are tools to facilitate the task of organic link building. For example, in Google, there is the Google-related links tool. To use it, you only have to go to the search bar and enter "related: website name," and you will see results that, according to Google's criteria, are relevant to that website.
When creating outbound links, you should not use backlink networks; this is because search engines have algorithms such as Google Panda to eliminate this type of links that seek to falsify the authority and move up in the ranking of the SERPs.
When placing Outbound links on a website, you must verify that a new tab opens when the reader clicks on them; this will prevent them from leaving the website that generated it. In HTML language, this can be done if you add to the link l target = "_ blank.
It is recommended not to exceed the quantity of outbound links of a website since this can cause the readers to be distracted and not concentrate on the content you want to show. They should be few and should be explained within the sentence where the link is located, so users will only click on it if they need it. It is not less important than the sites to which the outbound links point.
You must control the outbound links that users place on your website because if they are of low quality, it can affect the site's authority and cause distrust.