Online Marketing

Joran Hofman
April 4, 2021

What is meant by Online Marketing?

Online marketing is the act of leveraging web-based channels to send a message about a company’s brand, products, or services to its potential customers. The goal of said marketing campaign is to reach potential leads through the channels where they spend their time reading, searching, shopping, and socializing online.

What are the different types of Online Marketing?

Several forms of online marketing are known to marketers and widely spread to be commonly seen by the common person; these are:

  • Websites: Websites are one of the most essential parts of online marketing. They are the home base of many businesses. since they’re a type of owned online property (where the owner controls the website), businesses can keep updating their website to better their ability to attract customers.
  • Search Engine Optimization (SEO): SEO helps make your content more accessible to your audience; the more optimized a website is, the more traffic it will attract.
  • Search Engine Marketing (SEM): While SEO and SEM share certain qualities (SEO is a facet of SEM), most marketers use SEM to refer to any advertising efforts you make via search engines.
  • Landing Pages: A landing page helps you convert prospects into customers by making them interested. This means that they’re already interested in the business because they clicked the website link and got into the webpage, but they haven’t yet decided to buy.
  • Email Marketing: The email list can become the greatest asset of a marketer who’s building their business. It gives one a directory of their current, past, and prospective customers. As the marketer releases new digital products, it's possible to make the audience aware of them.
  • Banner Advertising: Banner ads are the rectangular or square ads you see on websites often above content, in the sidebar, or below content.
  • Pay-Per-Click (PPC) Ads: Pay-Per-Click ads mean that in this type of ad, the marketer pays each time someone clicks on their ad. If someone shows banner ads with an arrangement with an ad network or website a flat fee is typically paid in advance. PPC ads can be extremely effective by using search engines, social media platforms, and other online spaces.
  • Budget: A budget is set before posting an ad; that way, payment that exceeds what it is intended won’t exist. When the budget is consumed, the ads stop running.
  • Affiliate Marketing: Affiliates can promote your products anywhere they want (as long as the content conforms to the website’s terms of service). It’s a great way to gain new leads.
  • Blogging: Blogging helps you build credibility and authority as well as SEO ranking. It can be said that blogging is a way to not only attract customers but also to make the customers interested and remain by showing that there’s active engagement in the business and that the marketer is willing to join in on conversations.

How do I do Online Marketing?

An online marketer helps businesses create online marketing plans and, in some cases, implement and manage those plans. Internet specialists help businesses promote their products and services using online marketing strategies made by them.

Starting this type of business isn't difficult, but it requires knowing and doing a few things. It's important to have the ability to sell the importance of online marketing to potential clients.

Having a solid and proper understanding of and experience in marketing and copywriting, in general, helps a lot at the beginning, as well as specific online tactics.

It’s paramount to have tools and resources to help manage the marketing strategies, like social media scheduling, and possessing a way to track results to assess how the marketing plan is working. 

Recommended Reading: Online Marketing vs. Offline Marketing

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