Meta Tags

Joran Hofman
March 6, 2021

What are Meta Tags?

Meta tags are small pieces of text that describe the content of a web page. They are a type of HTML tags that are placed in the source code of a page and help search engines in the indexing process, so they are indispensable in SEO.

Recommended Reading: Ahrefs vs Moz

What Is The Importance Of Using Meta Tags?

Meta Tags are one of the most valuable resources for SEO because providing more details of a website to both search engines and users makes it stand out in the SERPs. In this way, they fulfill the main objective of search engines, which is to ensure that users have a good experience when making a query.

Among other advantages, it can be observed that some meta tags are used to tell search engines what the structure of a website is and thus make it easier for the visitor to navigate, while others can indicate which parts of the page are important and which are not.

What Are The Types Of Meta Tags?

There are many types of meta tags used for different purposes; some are more relevant than others when it comes to search engine optimization. Some of these are mentioned below: 

Title Tags

It is not really a meta tag because it does not start with the word "meta," but it is placed in the header and used in SEO as one.

It is one of the first things the visitor notices when making a query, so it is used to preview a web page's content. They are also extracted for use as anchor text and title in social networks. It should be noted that it is recommended that the length does not exceed 60 characters.

Image Tags

Like Title Tags, Image Tags do not begin with the word "meta", but are used by search engines to help identify a website.

This type of tag usually has two image descriptions grouped within a single tag.

One shows the title of the image when the cursor is hovering over it, and the other is the alternative text that shows what the image content is if it cannot be loaded or if the person who is clicking on it is visually impaired.

Description Meta Tags

The Meta description has the same importance as the Title Tags, which is the fragment that appears below it.

With the use of meta tags, you can give search engines a brief description of a web page's content. Although it does not influence the classification, it can attract users to click on the link and access it.  It does not have a defined length, but it is known that search engines cut the phrase into approximately 160 characters, so it is advisable not to exceed this.

Noindex and Nofollow Meta Tags

These type of tags are sometimes not necessary; the reason is that the pages and links of a website usually bring them by default, however whenever you want to redirect a content must use a meta tag robot.

Keyword Meta Tags

This type of tags is currently in disuse because search algorithms do not use them to determine the search ranking.

However, in cases like WordPress, they still have utility.

Viewport tags

These types of meta tags are placed in Graphic Windows that are used when navigating through mobile devices, helping to make the visitors' experience more pleasant.

Due to the increasing use of mobile devices, it is recommended that they be used to decrease the CTR of the website and consequently increase the possibility of ranking in search engines.

Tools to Review and Include Meta Tags

To make the task easier to include meta tags or do a full audit on your current website tags, check out these tools;

SEMrush

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