A Mailing List is a list of mailing address information of a group of people who have a common interest.
Mailing Lists are used for the optimal distribution of messages. Theycan contain both physical address data and e-mail addresses. Companies often use them to send messages to employees or customers; however, they can be created for personal or any other purpose.
Mailing lists are a way to send messages collectively depending on the criteria of the list creator or owner.
In marketing, they are a valuable tool because they provide opportunities to group contacts into smaller groups to get information to them more quickly and effectively.
A mailing list can be created and classified depending on the purpose of a specific advertising campaign, such as promoting products or services, maintaining customer loyalty, creating groups to test a new product, sending reminders or relevant content, generating engagement, among others.
Among the many advantages of using mailing lists in marketing are:
Recommended Reading: 10 Email Marketing Strategies to Improve Your Audience Engagement
It is no secret that obtaining personal data is sometimes difficult because it can generate distrust in them. However, there are ways to make it easier to build an email list quickly and effectively, and, to achieve this, you can follow these simple tricks:
They can be inserted as a question in widgets, in a blog (at the beginning, during, or at the end of the reading), in the header or welcome of the website, in the floating bars that are above or below the web page, when it detects that the reader intends to leave the website or simply a form to resubscribe.
This is a widely used tactic that can quickly attract a large number of users; with these, you can get the email address and the name of the participant that serves to personalize the messages of the campaigns.
This practice allows you to obtain emails in exchange for additional content; an example would be to offer e-books, secret podcasts, free tools, printable, swipe copy, checklist, design assets, one month free, etc.
Due to the enormous number of people using social networks nowadays, sites such as Facebook, Twitter, etc., are an inexhaustible source to obtain data to create mailing lists.
Currently, they have free and paid options that, with a single click, lead users to a registration and subscription form.
If you have already created an email list and you don't know how to divide or segment it, you can do it in several ways.
Here are some of the easiest and simplest ways to do it: