Long Tail Keyword

Joran Hofman
March 6, 2021

What Is A Long Tail Keyword?

They are search phrases that are determined, guided, and have a low search volume. Unlike generic keywords that are high volume and focus on a broad topic, long tail keywords apply to a different subset of that topic. Example:

Consider the broad search term "video games. For this term, long tail keywords may contain:

  • Best FPS video games
  • 10 Best video games of 2020
  • Best video games children
  • Cheap video games for X console
  • Video games under 20 bucks

Wy Are Long Tail Keyword So Important

  • Long tail keywords allow you to beat the competition.

A recent study found that long-tail keywords with and without on-page optimization are more affected than single-word terms.

This means that long-tail keywords are the way to beat the competition.

Even for a search query that is already covered, you can get better results with an optimized publication.

  •  Long tail keywords are the way people search on the internet.

When searching for something on the Internet, a single term is not written, it should be considered that people usually accompany the search with a few words: what, how, when, why and usually they only look for one of these three reasons: learn something, go somewhere or do something.

  • Long-tail keywords give content context

Google is a big driver of contextual search. Recent updates have been fine-tuning and fine-tuning search algorithms to match exact phrases more frequently and improve your understanding of context.

  •  Long-tail keywords have better conversion rates

Conversion rates won't increase overnight just by adding a few long-tail keywords to your website. What long-tail keywords will do is strengthen your CRO funnel thanks to organic search traffic.

  •  Long-tail keywords are helpful in ranking for individual keywords
  •  Long tail keywords intensify blogging strategy

For multiple authors, the best way to rank on the SERPs is through a blog. It is the foundation of any content marketing tactic.

Long-tail keywords have to be used in the correct context within the URL, title tag, and body text for them to take effect.

  •  Ranking your long-tail keywords creates a solid conversion tunnel.

One reason to blog about long-tail keywords is that it helps in building a conversion funnel.

More words will be ranked as you have more pages.

  • Integrating structured data into long-tail keywords can outperform SEO on SERPs.

One of the top priorities for ranking in SERP is structured data.

There is a structured data tool from Google to verify the sketch on your site.

  • Posts focused on long-tail keywords deliver more customer value.

Long-tail keywords ensure that pages deliver real value to your readers. Search engines look for precisely this.

  • Long tail keywords are the bulk of keyword research and organic traffic these days.

Most of the search requests that call traffic to your site originate from long-tail keywords.

How To Find Long Tail Keywords?

Use Google's autocomplete feature

An easy way to find long-tail keywords is to enter a search term into Google.

Review related Google searches

Another way to discover long-tail keywords is using Google-related searches. This shows other variations of a broad search term. You type in a keyword and then scroll down to the bottom of the page to discover related keywords.

Use SEMrush

This tool can help you find long-tail terms. You enter a term, and you get a list of the main associated long-tail keywords.

Recommend Reading: Ubersuggest vs SEMrush

Use the LSI chart keyword generator

It is not really a tool for finding long tail keywords. Rather, it is offered as a tool that helps with semantic SEO and discovers latent semantic indexing (LSI) keywords.

You can use the Alexa keyword difficulty tool

If you have a broad search term in mind, you can drill down to that keyword to find long-tail keywords related to that topic.

Use the Alexa competitor keyword matrix

You can use the tool to perform a competitor keyword analysis to see which long-tail keywords from your competitors are getting traffic. Likewise, the tool can be used to discover well-known keywords for which your competitors have not yet gained traffic and which can lead you to take the lead.

Locate questions in Response to audience

Long-tail keywords are usually question queries that have a broad search term. One way to get long-tail keywords is to search for questions that users are asking about that topic or keyword.

Search for user-asked questions on Quora

The Quora Questions and Answers site is a website that you can use to get questions that include your topic or keyword. On Quora, questions can be found by topic, so you can use it to find popular questions the public asks about your term.

Quora is not the only site to discover questions asked by users. Long-tail keywords can be searched through other major question-and-answer sites such as Answers.com and Yahoo Answers.

See what people are talking about in different forums

Online conversations can also be queried to see what users want to know about certain topics. By searching the forums, you can discover popular topics and long-tail keywords.

Long Tail Keyword Tools

  • HubSpot Content Strategy Tool
  • Answer the Public
  • SEMrush
  • KWFinder
  • Keyword Tool Dominator
  • Wordtracker
  • Ubersuggest
  • LongTailPro
  • SEcockpit
  • Keywords Everywhere
  • Google Trends
Recommended reading: Best Keyword tools
SEMrush

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