Link Building is defined as a Search Engine Optimization (SEO) technique used by webmasters to improve a website’s ranking in search results. It consists of creating or adding links to a site, increasing the site’s domain authority and its possibilities to rank higher.
Link Building was naturally used in the first place by content writers to reference or cite relevant information of other creators and articles. Search engines would take this as proof of high quality and would give the cited page more relevance. This is not so different from how link building works today. Search engines still give credit to backlinks, but now a web page can link build artificially by agreements between site owners, sponsorships, and even payment.
The main objective of link building is to Improve a page ranking in search results and is one of the most successful ways to do so; the more incoming links a website owns, the higher the domain authority and the higher the probabilities to be shown on the Search Results Page (SERPs).
A well-done link-building strategy will increase a web page's traffic and visibility through a “natural” approach.
This is because the search engines take high-quality links from high domain authority to prove the legitimacy of a website’s content. A high authority on a website will lead to building up a good reputation. Websites with good reputations tend to rank higher, meaning that more people will get and interact with it, improving the site’s traffic and conversion rate.
There are many kinds of link building tips and techniques to use in a website, and these can be exchanged or mixed to find the best working way for different pages; here are some:
Guest blogging is one of the most popular ways to link building; it consists of creating content for other websites in exchange for a link to the writer’s site. For using this tactic properly, the websites collaborating should be in the same niche.
Almost every website is trying to make a good network of backlinks because of all the benefits of it, so it is a good tactic that a website owner approaches other websites on the same niche and always clarifies the benefits for both parts.
This may seem pretty clear, but it is really important to note that if a website wants to be naturally backlinked; It should start by being high quality or accurate do other sites will want to like to it.
This time indeed takes time, effort, and money, so, commonly, some website owners would try an easier and quicker way
But this technique can come with more problems than what is worth the problem; buying backlinks is considered to be a black hat Search Engine Optimization (SEO) practice, and websites that do this will be penalized by most search engines and algorithms from different companies. This penalization could fall in authority, so falling lower in ranking and perhaps losing traffic.