Layout Design

Joran Hofman
April 4, 2021

What is Layout Design?

The layout design of a website refers to how its structure is shown to the users that may visit it. The purpose of a website’s layout design should be to clarify the message to read well to the user.

Why is Layout Design important for marketing?

Layout design is a really important piece of visual marketing. Iit contains both the text and visuals of a webpage.  A good design is mostly defined by its layout because it is what allows not only to make the design attractive to possible customers but also to make it easier to understand the brand’s message, in other words, having a good understanding of how to use layout design is key to improve a site’s engagement with its users.

A good layout design will make it easier to understand the information portrayed on a page and easier to consume the content in it.

Elements of Layout Design

When improving the visual layout of a webpage, there can be found different design elements that should be taken into consideration to successfully achieve the purpose of getting and keeping and user’s attention; here are the most common ones:

Images

Images and other kinds of visuals help to reaffirm and make easier to understand blocks of text and can also work as a break from the text. The images contained in web pages are particularly effective in creating engagement with the readers through emotions.

Text

The text easy-to-understand design includes paragraphs, headlines, and titles. The most important part of the message is contained here, so it should be redacted in a simple and easy-to-understand way.

Shapes

Elements such as circles or rectangles are common and can often be used to add a different touch to a page's design.

Lines

Lines are usually used to divide sections am can also be used to add emphasis to other elements above them.

White space

The purpose of adding blank spaces between the rest of the elements of a page is to give to the view of the user a break from observing a busy design.

Principles that go into Layout Design

The elements that will go in a page are not the only thing to take into consideration when designing a page; basic graphic design principles should rule these, so the final layout design is balanced and attractive to the public; here are the fundamentals:

Balance

Visual balance is naturally attractive to the human sight, so of course, it is basic for keeping a visitor’s attention. There can be some exceptions when an unbalanced design could be effective. Still, if it is not done well, unbalanced designs tend to look messy and confusing.

Hierarchy

Hierarchy is the order given to the elements of a design defined by the importance of these. The most common way to apply hierarchy in a layout design is through size; the bigger elements are more important than, the smaller ones; because larger elements are more likely to draw a person’s eye.

Space

The use of space is one of the most important principles; because with it, the elements can be organized and separated in different ways. When making a successful layout design, it is important that the elements have enough space for the design to look clean and easy to understand.

Alignment

As its name says, alignment refers to how the elements are aligned; it can be to the top, bottom, left, or right. A good text alignment helps the flow of text and makes the content easier to understand.

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