Keywords are concepts like words or images that help the user narrow the search when is utilizing tools such as search engines like Google or Bing. The more related the keywords are to what a user is looking for, the easier the search.
The more relevant a keyword is to the search, the more likely the user will find content related to them. Also, less time will be consumed while doing said search, making it optimal to use them as much as possible when looking for specific content. So, the reason Keywords are important is very simple: Without keywords, Search Engine Optimization (SEO) wouldn’t exist at all, and finding specific content would be a very long and arduous task due to how Keywords function in a search, discarding results unrelated to them and putting up front the more likely results.
So to say, Keywords are important because they’re the glue that unites what a user might need and what a website owner is providing, and the more specific the keywords are, the more optimized will the search be; that way, common errors can be avoided like ending up finding content totally unrelated to your search due to similar-looking words.
Content creators should be very mindful of their websites' keywords because keywords help gather more traffic and make their content more popular; otherwise, it is possible to gather the wrong kind of traffic from similar keywords.
Recommended reading: How to do keyword research
Due to their very nature, there are multiple ways to optimize keywords utilized in a search engine. Most of them are pretty simple, be it using ‘head keywords’ (simple keywords) or ‘long-tail keywords’ to do so.
Head Keywords tend to be what the common search engine user utilizes in their search—employing simple and broad words to look for content and finding an extremely high and dense accumulation of information related to the keyword they’re using. Head keywords in most cases are words like ‘cars,’ ‘cat’ or ‘food,’ and that brings out results that don’t differentiate between what kind of car, which cat toy, or food recipes.
On the other hand, Long-tail keywords help a user limit their search for what they’re looking for. Instead of typing ‘food’ when you’re looking for food recipes and then become overwhelmed by a lot of unrelated info, typing ‘fried food recipes’ or ‘easy breakfast recipes’ might help you find what you need.
That is to say, that Long-tail keywords happen to be useful when enough important info is inputted into the keywords. The more keywords are, the more accurate will be the content obtained with such searches. This is beneficial when looking for products from specific providers like using Google to look for “Fried Chicken nearby” and “Fried Chicken from KFC nearby” or ‘Smartphones from Samsung’ and ‘Smartphones from Huawei.’
Long-tail and Head keywords are an everyday tool very important to all users. They should be kept in mind when employing search engines to make life easier.
Recommend reading: The Best Tools for Keyword Research