Keyword Stuffing

Joran Hofman
March 6, 2021

What Is Keyword Stuffing In SEO?

Keyword stuffing mainly repeats the same target keyword many times to rank the page for the target term. This was a black hat SEO tactic. Although it is not currently used in this way, one must be aware of this practice to not fall into it.

Examples of Keyword Stuffing

A keyword stuffing example would be a page that is trying to rank for the term “best rpg game” and using the following copy:

“If you’re looking for the best rpg game, look no further. Our brand offers the best rpg game that you could want for fun with your friends. We have the best rpg game for gaming or sharing.”

How Do You Know If You’re Doing Keyword Stuffing?

Among the most common practices that indicate keyword stuffing and should be avoided we have:

  • Repeating the keyword over and over again, the site’s visitor may view this as  unnecessarily.
  • There is an equation that can be applied to calculate how often keywords should be added to the content. The healthiest thing to do is to try a keyword density percentage of 2% or less.
  •  Add words that are out of context.
  • Insert blocks of the same keyword.
  • Use keywords that are not relevant to the topic of the page. 
  • Include the keyword invisibly, either by camouflaging the text by making it the same color as the web page's background or by placing it within the page code. This part is more focused on search engine crawlers and not real people.

Why Is Keyword Stuffing Bad To A Website? 

  • It creates a terrible experience for users:

The information on the website should be aimed at serving, educating, and engaging its readers. Similarly, search engines are focused on connecting audiences with content that will fulfill their search intentions, they use algorithms and instructions that will prefer high-quality informational content. When content is built to deal with an algorithm and not for people, the result is usually a fraudulent read and a bad experience that does not meet the site visitor's expectations, is not worthy of their interest, and this will probably lead them to leave the page.

This will increase the site's bounce rates, and the potential customers of your business will drift away.

  • Although you can imagine that filling your page with keywords will make a site more attractive, the opposite is most likely to happen:

Search engines heavily punish keyword stuffing, and this activity can lead to a search penalty. If you fill a page with unnecessary keywords, your chances of ranking higher will not increase. In fact, they will decrease. You could even receive a penalty from Google that removes your page from search engine results pages (SERPs) entirely.

Although it may seem attractive to play with the system, you should avoid filling the pages with keywords.

  • Keyword stuffing is not an easy thing to do:

When keywords are added to your content, it sounds inhuman. People will not want to read the content because it is not understood, it does not make sense, and it isn't easy to read. If they can't or don't want to read nonsensical content, they won't stay on the site, which will further lower the site's ranking.

  • Keyword stuffing is impossible to share: 

Keyword stuffed content cannot be shared, so if you write an article or blog post, no one will share it. It is essential to write or create content that people like to build your business.

Explore more glossaries