Keyword Popularity

Joran Hofman
March 6, 2021

What Is Keyword Popularity?

Keyword popularity is a measure of how often users search for a keyword. When doing keyword research, the keywords' popularity can be used to prioritize which keywords to choose for SEO. 

Why Keyword Popularity Matters?

Keyword Popularity indicates the keywords and phrases most used by users in search queries as stated in the previous question.

With this evaluation, you can determine and check which phrases or keywords will have the potential to call or attract specific visitors to the website, the number of people who are searching for a phrase or a word. This will ultimately aim to use these popular phrases or words on these sites and improve the number of visits.

Which Keywords Are Most Popular?


Tools For Finding Popular Words

  • Answer The Public: It is a relatively new tool compared to others. It is based on Bing and Google searches and has a large database that can make predictions of the questions that search engines will ask. It is free to use, and the data can be exported to a CVS or Excel file.
  • Bloomberry; is similar to the previous one, but Bloomberry gives answers to real questions and topics that people are already talking about on blogs and forums. It's free.
  • Google Trends: it can show the top stories or charts. Specific keywords can be quickly searched and compared. Google Trends helps you search and find country data and related queries that will improve your keyword strategy.
  • Buzzsumo: has its Content Discovery solution, which allows you to search by current trend topics, with filters for various time intervals, from 1 to 24 hours. It also allows you to filter by topics. Buzzsumo has a free version
  • Pinterest: Explore is a function for Pinterest users to find trends on Pinterest. You can create custom day pins based on search trends. Up to 30 different topics can be searched. Pinterest is a great tool for brainstorming.
  • Semrush: Helps you to search relative to a specific topic; just by typing a phrase or keyword, SEMrush will get phrase match keywords, related keywords, and organic search results. Although paid users have more features, the tool can be used for free when searching for ideas.
  • Facebook:  is a very easy-to-use tool to find current and featured topics. There are a large number of users who receive news through this social network. It has Trending topics, which gives a list of the renowned topics on Facebook in real-time.
  • Twitter: Another free tool that you can review before creating content. Similar to Facebook trends, Twitter uses an algorithm to promote trends based on location and who is being followed. Using the change of location is very useful if you are working on local SEO. Twitter also has the Moments function to search for current issues.
  • YouTube - Offers a trending video portion to find out what's trending on YouTube right now. You can also use the YouTube Trends blog.
  • Rank Tracker by SEO Powersuite: it is a tool focused on finding the keywords that the competition is ranking. A website URL is added, and the competitor's URL is plugged in to see where the keywords match. Up to 10 competitors can be tracked.
  • Google Autocomplete: it is a good tool to search and discover which are the best variants of a main keyword phrase. As you type in the Google search box, the related terms are displayed in a drop-down list.
  • Google People Also Ask: it's another good free option to use at the beginning of keyword research. After entering the keyword term in the Google search box, we scroll down to get the keyword term's different variations. The drop-down function can be selected to expand the content.
  • Google News: Suggests headlines from global news sites and presents content tailored to each individual. Local interests and global news are presented in a user-friendly interface. You click on the headline, and you go directly to the news source website.
  • Google Alerts: it is similar to Buzzsumo, with the particularity that the alerts it offers for free can be unlimited. In case of searching for a particular topic, you can configure Google Alerts to reach the email when it happens, daily or weekly.
Recommend Reading: Best tools for keyword research

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