It is a keyword optimization component that indicates the number of times a specific keyword is used or appears in a web page's content expressed in percentages. In SEO, it can be used to decide the relevance of a web page.
Calculating keyword density is easy. First, the keyword is identified; then, the number of times the keyword is displayed on the page is counted and divided by the total number of words. The result is multiplied by 100 to express it in percentages.
An “xyz” site has a web page that deals with video games. The page's objective is the keyword "online games," use the keyword 35 times, and have a total of 2600 words.
70 (Number of times "online games" is displayed on the page) / 3600 (Number of total words on the web page) = 1.94% (Keyword density).
Keyword stuffing is repeating the same target keyword many times to rank the page for the target term. This was a black hat SEO tactic. Although it is not currently used in this way, one must be aware of this practice to not fall into it.
Suppose the keyword density percentage of a page is very high. In that case, it can give the impression that you are using keyword stuffing. This should be avoided because it goes against Google's quality standards and can lead to penalties that exclude the page from the SERPs. It can also be an uncomfortable experience for readers. The clarity and readability of SEO content can be affected, causing users to search for higher-quality pages.
Conversely, when word density percentage is used well, it can support search engine engagement and increase the page's visibility on search engine results pages.
This is one reason why it is useful to be aware of the density values of keywords on a page and avoid their overuse. Keep in mind that although Google probably doesn't use keyword density percentage values, there are content quality evaluators that examine the text for keywords.
Another importance is that you ensure that your target audience matches your website.
Researching which keywords your target audience is searching for the most and then incorporating them into your content means you're sure to reach the right people.
This leads to more of the correct traffic being filtered on your site and a higher conversion rate.
Because there is no specific keyword density for search engines, you must adhere to renewed practices to improve keywords rather than set an exact keyword density percentage.
Here are some of the best strategies.
Studies indicate that Google gives higher scores to the importance of the most searched terms rather than the density of keywords on a page or article.
The best content is created initially for readers. Create valuable, attractive, and quality content. At the end of writing, review the ability to naturally add the keyword to reach a keyword density between 1% and 2%.
Keyword derivation means a search engine's ability to match and recognize families associated with the target keyword. Generally, keyword derivation adds plurals, suffixes, or prefixes to a target keyword. Thanks to the fact that search engines recognize and associate these words, they should be used in the content to support your target keyword. At the same time, the text becomes more varied.
Semantic keywords are terms that are similar, modified, or related in context to the target keyword. They are related by what they mean and not by what the words are. Search engines use semantic SEO to understand and rate web pages. Therefore you should search for related keywords and use them in the copy to support your on-page SEO.
Once the content is finished, an on-page SEO checklist should be used to check the page's keyword density before it is published. Make sure you have used the target keyword as many times as necessary to tell search engines the page's goal without using too many keywords and putting your site at risk of search penalties.
Google measures users' intervention in its content to decide if the content provided matches what is searched by users.
If keywords are being searched for in a title tag and its meta description, a user is more likely to click on them. This indicates that that content will have better click-through rates, which is a positive sign for search crawlers.
Click-bait titles that do not relate to the actual content should be avoided. Since users are likely to bounce off the page quickly, this is not a good sign for Google.