Internal Linking

Joran Hofman
March 6, 2021

What Is Internal Linking?

Internal links are those that connect a page of a website with another page of the same site. They are used to direct the user to navigate within the same domain without leaving it.

Why Are Internal Links Important?

They are of great importance to a website because they help search engines find your content more easily, improve site performance, and can decrease the bounce rate.

In general, internal links have the following purpose:

1. They improve the user's navigation experience on the website.

2. They establish the structure and hierarchy of a website.

3. They distribute the classification capacity of a page and the authority in the whole site.

What Are The Types Of Internal Links?

There are two types of internal links:

  • Content links are those that are within the content of the body of a page.
  • Module links can be in different places different from the content, for example, in navigation elements such as the header, page requests, or related articles.

Strategies Of Internal Linking For Content Marketing SEO

  • Create a variety of quality content without exceeding quantity.

To be successful in marketing a website's content, it is essential to have many internal pages with quality content and useful to create links between them with the purpose that users show interest in the domain of origin and do not change to another.

On the other hand, it is important to take care of the amount of internal links.

Internal links should use anchor text; it is recommended that they be simple and easy to understand.

  • To use Links deep

The use of deep links is recommended because they allow the user to quickly and directly access specific content on a website without going through the home page.

  • To create natural links:

Internal linking helps both the SEO and the reader because when content is naturally linked, it tells the search engine that it is relevant and valuable for the user to click on. In turn, the user can feel the desire to read more of the content.

  • Make use of relevant links:

It is important to link relevant content to your internal link; it means that you must have a relationship with it.

  • To use Follow links:

These types of links contribute to the internal link architecture of content marketing.

How To Detect Problems In The Internal Links Of A Web Page

To know if the internal links of a website are working correctly, it is recommended that they be audited from time to time. To do so, the following aspects can be reviewed:

  • If there are broken internal links, in which case they should be corrected.
  • Check if there are internal links to redirected pages and if these are working.
  • Detect if the website has many internal links to pages that are not very relevant.
  • If the website has important pages with deep links.
  • Check if there are important pages without internal links that prevent search engines from finding them and transferring PageRank to the site they belong to.

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