Internal links are those that connect a page of a website with another page of the same site. They are used to direct the user to navigate within the same domain without leaving it.
In general, internal links have the following purpose:
1. They improve the user's navigation experience on the website.
2. They establish the structure and hierarchy of a website.
3. They distribute the classification capacity of a page and the authority in the whole site.
There are two types of internal links:
To be successful in marketing a website's content, it is essential to have many internal pages with quality content and useful to create links between them with the purpose that users show interest in the domain of origin and do not change to another.
On the other hand, it is important to take care of the amount of internal links.
Internal links should use anchor text; it is recommended that they be simple and easy to understand.
The use of deep links is recommended because they allow the user to quickly and directly access specific content on a website without going through the home page.
Internal linking helps both the SEO and the reader because when content is naturally linked, it tells the search engine that it is relevant and valuable for the user to click on. In turn, the user can feel the desire to read more of the content.
It is important to link relevant content to your internal link; it means that you must have a relationship with it.
These types of links contribute to the internal link architecture of content marketing.
To know if the internal links of a website are working correctly, it is recommended that they be audited from time to time. To do so, the following aspects can be reviewed: