Inbound Linking

Joran Hofman
March 6, 2021

What Is Inbound Linking?

Inbound linking, or a backlink, is a link that goes to a website and comes from a different site than one that originated it. It is fundamental for SEO because Google and other search engines use them to determine if a website's content is useful or relevant.

What Does A Good Inbound Link Look Like?

A good inbound link is known when:

  1. It originates from an authorized website, such as the CNN television channel that provides trusted content to visitors.
  2. The inbound link's anchor text is appropriate and natural, not over-optimized, and should be descriptive and anticipate what the site is about, even before you click on it.
  3. They are varied, coming from various related sources, for example, a website selling home furnishings and a decoration website.

Why Are Inbound Links Important?

Among the advantages of using inbound links are:

Higher position in search engine results

Inbound links or backlinks are one of the most important aspects of SEO because they provide information to search engines about the value and trust of online content, so if the content has many inbound links from consolidated websites, it has credibility and trust and can be ranked in the highest positions in search engine results (SERPs).

Increased traffic

Content with an adequate amount of high-quality inbound links or backlinks will rank higher in the SERPs and, therefore, increase traffic to your website, increasing conversions or sales.

Increased brand awareness

When credible, authorized sites link their brand to another brand's content, they draw users' attention to the latter.

Create new business relationships

By using inbound links, you have the opportunity to connect with other companies and establish business relationships, alliances or obtain references that can help potential customers link to your website in the future.

Recommend Reading: How to use SEMrush for link building

Inbound Linking Strategies

There are many ways to obtain good Inbound Links; it all depends on the most convenient method for the company and the SEO strategy. Some of them are mentioned below:

  • Update your Blog with new content

Frequently updating the website's blog content may make users want to link to it.

To do so, it is recommended that the content be new, authentic, and fresh to attract visitors' attention. To facilitate the task of creation, there are different tools available on the market, such as this: Topic Research by SEMrush, SparkToro, Google Trends,, Answer the Public, among others.

  • Guest post blogs

Another way to generate inbound link backlinks is to blog publications on relevant websites within your niche. It is recommended to look for those who accept guests, contact them, and explain what they offer and tell them that they want to receive a backlink.

  • Create Skyscraper content

The Skyscraper technique is nothing more than a link-building strategy where you search for relevant content with several inbound links or backlinks, create better content, and then ask the pages linked to the first content to link to the one you created.

  • Search for inbound links or backlinks from competitors and monitor them.

Searching for inbound links on your competitors' websites can help you find high-value links and new opportunities to establish strategies to improve a website's ranking. There are several tools available; among the best known is the one provided by Ahrefs.

  • Designing persuasive computer graphics

Computer graphics have become popular on most large websites across the globe because their use can help you receive many quality inbound links.

That is why when creating a computer graphic, it is recommended that the design should call the user's attention, contain true data and statistics information, and should be promoted to make it known. Sometimes they become so popular that they can become viral on social networks.

  • Create inbound links with broken links from competitors

This technique consists of investigating the inbound links of the competition's pages. When you find one that links to a 404 page, you can communicate with the website and tell them the error that exists and offer to correct it by replacing the broken link with other useful content, which in this case would be on your own website.

For this, several programs can help you find broken and missing backlinks, such as SEMrush


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