A hit is a metric that is used in website analysis. A "hit" is counted for each resource that is downloaded from a web server. It is common for "hits" to outnumber visits, often more than 10 to 1.
It is generally thought that "hits" and "visits" are equal to the same unit of measure when it comes to counting the number of visitors to your website.
Google Analytics can measure visits to your website by following these steps:
The number of "hits" on a website does not really indicate the number of people who visit or enter it; in this case, the correct amount to look for is Unique Visitors to a website.
There are many programs available that allow you to track visitors on a website, what route they took to get there, and what they did while there. The statistics for these programs can be confusing, so here is a brief explanation of what each item means:
Visit: this is the information that you should really know and to which you should pay more attention. A visit is a single visitor who enters and browses a website. All visitors are counted in one visit, no matter how many times the same visitor has been to the site.
Unique visit: Unique visit indicates which visits from element 1 visit your site for the first time. The website is able to track this as unique by the identification or IP address of the computer. The single visit is only recognized if cookies are activated on the users 'or visitors' computers; hence these visits are also known by the cookie visit name.
Page view: Once a user enters a website, they will navigate a few more pages. It is estimated that in general terms, a user will see two and a half pages. Each individual page that a visitor view is counted as a page view. This is also known as an impression.
Hits: There are website owners who think or believe that a hit is equivalent to a visit, but this is not the case, as explained in the previous points. A hit is really the number of files downloaded to a site; it can be graphics, audio, photos, etc. Nowadays, most web pages have photos and graphics and various buttons, drop-down menus where each photo, graphic, and button is a file. Therefore, they are counted as hits.