Guest Blogging

Joran Hofman
March 6, 2021

What is Guest Blogging?

Guest Blogging is a very popular tactic for link building. It consists of creating content for other pages in a site’s demographic for them to link to the website. This was considered to be an effective strategy for a site to build high-quality backlinks.

Does Guest Blogging Actually Work?

It is important to note that Guest Blogging is a two-way tactic when it comes to benefits because it helps both the guest blogger and the website hosting the guest content, so when a site owner decides to be featured on guest blogs, he should also start featuring posts by guest bloggers on his own website.

But does it actually work? The answer is a debatable topic between content creators because it is both yes and no; as any method used for Search Engine Optimization (SEO), it depends on how it is executed. Guess Blogging can be a waste of time if done wrong, but it can also be a great way to impulse a page or website’s backlinks and rating in search results if done properly. Here are some pros of Guest Blogging:

  • Build a profile as an industry expert/thought leader.
  • Grow a personal brand.
  • Grow an audience (social followers, subscribers, etc.)
  • Improve SEO performance.
  • Build authoritative backlinks.
  • Build relationships and drive new partnerships e.g., co-marketing partnerships, job offers.
  • Drive referral traffic.
  • Improve a company’s brand awareness.
  • Get more leads, users, and even customers.
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What is Guest Blogging for SEO?

Guest Blogging is a tactic used by webmasters to build backlinks with the purpose of improving the rating in search results of a website or business.

Links are a primary ranking factor in Google, and in Search Engine Optimization (SEO), guest blogging offers a strong opportunity to secure a link back from another website. This, in addition to other marketing tactics, can be a good way of improving a site’s traffic and users.

Guest blogging establishes a relationship with the blogger hosting the post, taps into their audience for additional exposure. It helps the site owner establish authority among an audience.

The dynamic is really simple, a content creators write an article following the site owner's requirements and get a backlink in return, usually at the end of the page in the so-called Author box.

A website owner is interested in having high-quality content on his site, so it attracts new readers and high traffic to his page; this makes guest blogging a win-win solution for both website owners, who want to rank higher in search engines (and need links to do so), and bloggers who are interested in attracting more readers to their blog.

The best way to Guest Blogging

If content creators finally decide to use this tactic, some generals tips should be followed:

  • Set specific, achievable goals
  • Choose topics that will benefit your own business goals
  • Find reputable guest blogging sites
  • Conduct guest blogging outreach
  • Write the post possible
  • Track your posts’ results over time

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