Google Webmasters Guidelines

Joran Hofman
March 6, 2021

What are Google Webmaster Guidelines? 

The Google Webmaster Guidelines are those that define the appropriate behavior that websites should follow to make their sites better-ranked or crawled. Other search engines such as Bing have their own webmaster guidelines similar to the principles established by Google.

Recommended Reading: Google Webmaster Guidelines

What Are The Types Of Google Webmaster Guidelines?

Within the Google Webmaster Guidelines, there are two types: the General Guidelines and the Quality Guidelines.

General Guidelines

They are those that contain rules and conditions that show how Google works to understand the pages and index them; with them, you can know how to improve the pages and how to perform search engine optimization. They also include tips and useful tools to improve the visitor experience.

According to Google, some of the General Guidelines may be:

  • How to simplify the structure of URLs
  • Inform Google of the type of outgoing links on a website
  • Labeling a website as content directed to children
  • Browser compatibility
  • Preventing duplicate content from being created
  • Enable link tracking
  • Make sure that the Google robot is not blocked
  • Best practices for testing a website with Google Search in mind

Quality Guidelines

They are only those that explain which are the deceptive tactics used to manipulate the SERP that can cause serious violations penalized by Google and how to avoid them.

Some of these tactics that are prohibited to use in Google are:

  • Automatically generated content
  • Misleading Redirections
  • Linking Schemes
  • Concealment
  • Text and hidden links
  • Copied content
  • Affiliate programs
  • Irrelevant keywords
  • Creation of pages with malicious behavior
  • User-generated spam

What are the Google webmaster guidelines used for?

Google makes available to webmasters the "Webmaster Guidelines," which are a set of rules, tips, and tools used to learn how to optimize websites for the purpose of optimal ranking and crawling by search engines.

It is important to note that Google's overall purpose is to link websites with relevant content in search results, the better the sites, the more satisfied users will be and the more confident they will be using Google as a search engine, thus generating a greater source of revenue from the advertising displayed in organic web search. This is why the "Webmaster Guidelines" are used, which seek to guarantee the quality of the websites' content and avoid that SEO only optimizes the classification within the search engine and does not achieve user satisfaction.

What happens if webmasters don't comply with Google's guidelines?

If websites do not comply with Google's guidelines, they can be sanctioned individually, a directory or a domain; this would affect the site's ranking and could decrease the visibility in the SERP. These sanctions are mostly temporary and can be fixed by, for example, removing web spam.

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