Featured Snippets

Joran Hofman
March 6, 2021

What Are Featured Snippets?

A featured snippet is a preview of a summary answer to a user's search query (usually asking who, where, what, why, when, how). It tends to include the title and URL of a page. Rich snippets can be a great way to increase the click-through rate on your web pages.

What Are The Types Of Featured Snippets?

There are several main types of featured snippets:

Paragraph or Definition Box

It can be a box with a piece of text inside or a box with text and an image inside, designed to give search engines a direct and concise definition or description. They are generally used to answer "what is" queries.

The Ordered List

It’s a list of items displayed in a specific order. Ordered lists are used for queries that require a series of steps. They are also used for lists that classify things in a given order.

The Unordered List 

This is Google's way of presenting a list of items that don't need to be in any particular order.

Table

Google extracts data from a page and displays it in table format.

YouTube Featured Snippet

Google also pulls YouTube featured snippets. It can also display a specific clip from the video itself.

The Carousel Snippet

Google gives suggestions for related keywords that a user may be searching for in little bubbles at the bottom or top of the snippet.

How To Get Featured Snippets?

According to some research, 99% of featured pages are already ranked in the top 10 on Google. According to this, if you are already featured prominently in related search queries, there is a very good chance of being featured.

Other studies claim that 70% of snippets originate from sites outside of the top organic position, so the page needs to be ranked in the top 10, but not necessarily in number 1 to appear.

Some basic steps that can help to appear:

Analyze Keyword Opportunities

Use the right tools to start searching for keywords to point to those that might be ideal for a site.

Recommend reading: How to do Keyword research

Create New Strategic Content Targeting Snippets.

Create new content taking into account the featured snippets, but without generating unnatural content. Take user experience into consideration and use ideas that make sense.

Incorporate Question And Answer Format.

Concentrate and dedicate an entire page to a single question, if possible, and figure out how to add frequently asked questions to the content.

Make It More Accessible To Google With Tables, Lists, Subtitles, Among Others.

Help Google find your content with on-page optimization skills.

Improve Existing Snippets To Get A Higher CTR.

If there are existing snippets, analyze and edit them frequently to ensure constant traffic back to a site.

The Best Way To Appear Prominent Is To Give A Better Answer:

  • Aim to answer each question concisely.
  • Be objective and organize well.
  • Make sure an article answers many similar questions.
  • Organize your questions correctly.
  • Make sure to use eye-catching images.
  • Update and reload images.
  • Monitor how you are doing.

Best Practices For Ranking In Google’s Featured Snippets

  • Analyze and visualize all kinds of opportunities to appear; start with quality keyword research.
  • Studies confirm that many of the featured snippets are triggered by long-tail keywords; the more words you type in a search box, the more likely it is that a featured snippet will appear.
  • It's always good to start by researching your keywords; start with question-type search queries (those that contain question words, such as "what", "why", "how", etc.) because they are the easiest to identify.
  • It should focus on informational intent, not just questions; although featured snippets are intended to answer user questions immediately, question-type queries aren't the only types that trigger those featured results.
  • According to studies, the vast majority of keywords that trigger featured snippets are long-tail queries without question words.
  • It is helpful to use a keyword and phrase search tool that immediately shows whether a query is generating outstanding results.
  • Explore Google for More Questions - Navigate Google's "People Also Ask" sections whenever one appears in search results. It gives great information about the questions that Google creates related to each topic.
  • Identify search queries where you already rank high - Identify phrases for which you already rank well. These will be the easiest to highlight after optimizing the response boxes. Google Search Console gives a report on which search queries send you clicks. You get that report by clicking on "Search Traffic" and then on "Search Analysis". Check the box to show the place that the pages occupy for each one and you will have the ability to see which queries perform the best
  • Ask people: All the previous methods focus on opportunities already studied, but you have to go a step further, ask users, readers, clients how they search and what questions they ask.
  • Asking people out of immediate reach: keeping the target audience away and asking random people what concerns they have about a specific topic and what their doubts or points to clarify would be.
  • Monitor questions on Twitter.

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