Email List

Joran Hofman
April 4, 2021

What is an Email List?

An email list is defined as a collection of email addresses that are used by companies or marketing masters to distribute ads or information to multiple internet users. An email list allows marketing organizations the widespread distribution of marketing material to increase the chances of converting a sale.

Why is building an Email List important?

A really common internet marketing saying is that “the money is in the list,” and it refers to the concept that the income made by the mail marketing industry is directly related to the building of an email list as a base to build a successful online business.

An email list will function as the audience of the business because through this, the marketing master will be able to reach possible customers and will be able to control the aspects of it. Building an email list is an extremely important and useful thing to do because it will help establish a company as an authority.It will also help build credibility among the users that decide to subscribe to the list.

Because that most users are added to an email list by their own wish, it means that they are interested in what the company has to offer, so they also are more likely to convert into paying customers, but besides this, why are email lists so efficient for marketing? Here are a few of the reasons that make not only email lists but email marketing on its own so powerful:

  • Because it's targeted: As mentioned above, the user receiving the ad is interested in the product offered (the reason why he subscribed to the email list in the first instance), so the marketing master already has an idea of what the user likes or is expecting, and with this knowledge, the company can deliver relevant offers that are more likely to get positive results.
  • It is personal: Emails allow the company to land into the user’s inbox, just as a private message, so it is very direct and personal.
  • It is purposeful: A user starts getting updates from a company's email list, he has to fill a form and confirm the email address, this shows that he is truly interested in the product offered, so he is obviously interested and receptive to the business’s message.

How to create an Email List?

A user decides to subscribe to a company’s email list when he feels captivated by what it has to offer, from the product and the service to the ideas they promote; get a user’s attention and being able to keep may seem impossible at first, but here are two high-quality strategies that are designed to cultivate a loyal subscriber base and attract long term customers:

Pop-up slides

Pop up slides have been a thing for a long time, and they may be remembered as unhelpful and bothersome. Still, there are new very good ways to use them, such as timed ppop-upads, that will appear after the user spends a determined time on the website, or exit pop ups that appear when the user has reached the end of the content of the website. Pop-up ads that are relevant to the content on the page or that are personalized to the user’s behavior will be more likely to work.

Call to Action (CTA)

It has been proved that personalized CTA will work better to get users to actually convert than regular CTA, and this for obvious reasons; the customer visiting the page wants to get specific information from it, and this call to action ads will, of course, be more likely to catch a user’s attention if it's accord to the content of the website they are navigating through, besides, if the content offered is directly related to the visitor’s needs, the ad will not feel as publicity, but as helpful content.

Best practices for Email List management

Personalization

The point of this practice is to make the users feel that the company understands their points and that it has a specific solution for their specific needs; a well-done personalized email feels relevant and human. Small ways of achieving this are personalizing the customer’s name not only on the subject line to grab their attention but also through the whole mail; also mentioning the company’s name will help add relevance.

Learn everything you need to know about Drip Marketing.

Keep the email list clean

One of the most important things to take into consideration when email marketing is keeping the email list clean; this means cleaning the contact data of the list to get rid of the contacts that may affect the deliverability of the emails. Data cleaning should be done periodically, and it may seem like a lot of work to eliminate those contacts one by one, but that is the reason that data cleaning tools exist; they will do it automatically.

Filter the subscribers

Sending mails to disengaged contacts can lead to low click-through rates and low open rates, which can affect the sender’s reputation and finally place him in the spam box. Filtering the engaged subscribers will help direct the attention and effort to them and not to a contact that may be no longer available or that is not interested in what the business has to offer. This can be done by setting a workflow in the email marketing tool that filters the contacts who had not been opening their last emails, this list should be monitored, and the subscribers removed as necessary.

Recommended reading: 10 Email marketing strategies to improve audience engagement

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