De-indexing is an SEO process that involves removing a website from the search engine's index but not from the page where it originates. This means that a website or a specific URL stops being seen in the SERPs of different search portals such as Bing, Yahoo, and Google.
There are several reasons why a URL or web page was de-indexed in Google, including:
There are several ways to de-index or delete content on Google, such as the following:
In the case of WordPress, this content management system has a built-in function to tell search engines not to index a site. To activate it, you have to enter the configuration tab, select "Reading" and check the Search option Engine Visibility.
Once this box is checked, these lines will be added to the website:
In the header:
1 & lt; meta name = robots content = noindex, follow / & gt;
In the robots.txt file
12User-agent: * Disallow: /
These lines work in most cases, however sometimes search engines ignore them, and some images or pages of a site can be indexed,
There are some cases in which it is advisable to de-index a website or a specific URL of a site, and some may be:
• Websites under development: when a website is being created, and still has errors in its operation, it is advisable to de-index it so that it is not shown to the public.
• Restricted websites: this case applies when a website will be accessed only by invitation of the owner, and you do not want it to be visible in the SERPs.
• Test accounts: or duplicate websites that are created specifically to perform functional tests of a website.