It is a method used to display information and data in graphical form.
Visualization tools such as videos, maps, charts, infographics, among others, can be used to help understand trends, patterns, and particular values in large data sets and draw conclusions.
Data visualization is important in almost every field because it provides a fast and effective way to communicate information universally.
In marketing, it is very useful because it can be applied in different cases:
There are various ways to represent data visually, such as diagrams, infographics, charts but not all of them fit all needs or are the easiest way to do it. To choose, one must take into account the amount of data to be included.
If, for example, someone wants to compare data, it's possible to use a pie chart to create more impact.
Another example is if time and location are important in the data that is going to be shown, using timelines and distribution maps or, if needed, to represent a large number of points in a certain range, it's possible to do it with a scatter plot or a dot plot.
The important thing is to use the simplest and most effective method to convey the information in a timely and appropriate manner.
Visually representing the data in a way that looks attractive and easy to understand it’s paramount. For this task, there are a wide array of tools in the market depending on the kind of representation needed.
When creating graphs or charts, spreadsheet programs such as Google Sheets or Microsoft Excel can be used. If you want to make a more elaborate design there are good tools like Canva, a program with a unique amount of charts, graphs, templates for newsletters, or infographics that can be customized to adapt them to social networking accounts, websites, or email marketing campaigns.
When you have visualized data, you can already evaluate it to detect patterns or trends and define more effective marketing strategies.
To select a tool to visualize data, it is key to know what you need to get from it. Among the aspects to consider are: