Cookies

Joran Hofman
March 6, 2021

What Are The Cookies When Browsing The Web?

When we talk about cookies, we usually think of delicious chocolate chip cookies. Still, when browsing the web, we refer to Web servers' text files to store and analyze information about the tastes and manner of use of visitors and help make browsing more satisfactory.

What Information Does A Cookie File Contain?

In general, cookies are not used to store sensitive information about website visitors, such as bank account numbers and codes, personal photos, or other private documents and files. On the contrary, they are usually used to store technical information such as likes, inclinations, and preferred content.

For example, if a user enters a web page, cookies associate with her web browser and inform this site that she has visited it before, allowing her to enter without logging in and show her products similar to those previously clicked.

Today, to protect website users, search engines such as Google have implemented security and privacy policies to “allow websites to authenticate users, prevent fraudulent use of login credentials, and protect data of user against unauthorized third parties."

What Are The Different Types Of Cookies?

ACCORDING TO THE PURPOSE

Technical Cookies

These are fundamental cookies and are used on any dynamic website. It indicates to the browsers if the visitor is an application or a person, if they are registered or anonymous, etc.

Analysis Cookies

These are cookies that group information about the way the user navigates, which sites they use the most, what products they consult, when and where they do so, how long they stay, etc.

Advertising Cookies

These are cookies that show the visitor of a website advertising advertisements based on the way of navigation, location, preferences, etc.

Social Cookies

These are cookies used on social media platforms and allow the user to share content with their friends and networks. They can track online activity outside of networks, affecting the content and messages they see on other sites you visit.

Affiliate Cookies

These are cookies used to track visits from other websites, with which the site has an affiliation contract (affiliate companies).

Security Cookies

These are cookies that store encrypted information to prevent it from being vulnerable to malicious attacks.

ACCORDING TO THE CONSERVATION PERIOD

Session Cookies

They are those cookies that collect and save data while the user enters a web page.

Persistent Cookies

These are cookies that remain stored for a certain time to be used by the creator and/or person responsible for the cookies.

ACCORDING TO THE PROPERTY

Own Cookies

Those are cookies sent to the user from a computer or domain managed by the editor himself.

Third-party Cookies

Those are cookies sent to the user from a computer or domain not managed by the publisher but by a third party that handles the data obtained.

Uses Of Cookies In Affiliate Marketing

The use of cookies is of great importance in Digital Marketing because it helps locate the right customers and verify the effectiveness of a campaign on a web page. In the case of Affiliate Marketing, they are used to assign a specific tracking ID for a campaign's links or an advertiser's website. For example, it allows for tracking the sales of affiliate commissions for 1 day up to 6 months (see also affiliate marketing income)

Tool tip: Reditus

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