Is the rate that indicates the percentage of visitors/users that a page or website is getting, measured by the desired goal established by the site’s owner.
The conversion rate is an extremely important tool to measure when it comes to pay-per-click advertising; every site owner or CEO should be aware of this and how to use it.
The conversion rate of a webpage is calculated by dividing the total number of conversions by the traffic source and then multiplying it by 100.
A successful conversion is when a user completes a desired action on the website. So it is more likely that the user will come back in the future and complete another action. This action could be interacting with the content through comments or likes to purchase a service or product. It is considered that a conversion rate is good when the number of conversions estimated fulfills or surpasses the estimated.
As it might be assumed, the higher the conversion rate, the better the ROI is on the advertising dollars. A conversion rate of 5% means that for every 100 visitors, a website will have five people who will take some action on the product or offer of the site. But it is not as simple as it may seem because conversion rates tend to change a lot based on industry, business model, and market the page is in or is aimed at. The first step is to identify where the business stands to get a sense of what the page should wait for to improve a website's conversion rate.
It is very important to understand that Search Engine Optimization and Conversion Rate are not the same things; conversion rate is a part of the user’s experience in a website, specifically its end. At the same time, SEO is the way the user will come across the page.
The Conversion Rate can be improved by good Search Engine Optimization. By making sure the user is served to his best needs, a user will feel welcomed and in comfort in the site, which will make him more likely to make the determined action the site waits for (convert). This can be done by: