Clickbait

Joran Hofman
March 6, 2021

What is Clickbait?

It is a "preview" or "thumbnail" used to draw a visitor’s attention to a website, an image, video, or something to get a click and increase the number of clicks to the site owner.

What is the Best practice For Clickbait?

It is very common for users to browse the internet and find really bad examples for the use of Clickbait. Hence, the general idea of this practice is pretty negative. Still, there are ways to use it without being abusive or tricky.

Clickbait is also defined as a tool used to “manipulate” or “seduce” a user, so he clicks on a site; the difference between good use of this practice and a bad one is resumed in whether you seduce the user and or trick him.

A user is deceived when the information that shows the video's progress, image, or article is unrelated or different. This could lead to the user losing interest in the article very quickly, leaving the site, losing trust in the site, and avoiding it in the future. To prevent any of these cases from occurring, the publicist needs to know that there is a lot of studies and psychology hacks behind these thumbnails, and he needs to understand how to apply them properly:

  1. Use language that causes suspense.
  2. The use of demonstrative pronouns.
  3. Use imperative action verbs.
  4. Use humor to connect with your audience.
  5. Do not exaggerate the titles.
  6. Switch now and then the techniques used.
  7. Use all these techniques with moderation

What does Clickbait mean in YouTube?

It does not matter how unethical this practice could be on this platform. It is completely valid, and users who use or abuse clickbaiting will not be punished for it.

In this platform, Clickbait's use is a little bit different from the normal websites and blogs; YouTube videos are classified not only through their name but also through the tags and the classification the creator names it. This means there are a lot of alternatives for the creators to use clickbait, this without mentioning the famous thumbnails, that are a whole other topic.

  1. The name of a video follows the same rules as a normal internet blog, but in YouTube the titles have to be shorter because otherwise, it would not be possible to read them from the main page.
  2. The tags do not fit entirely in the concept but are an important part of YouTube's SEO; the tags are keywords that define the video's content. Through these, the platform classifies what searches the content should appear in. Content creators can try to use their videos to appear in searches non-related to the actual content. Still, this method is not really useful due to YouTube's SEO being good at identifying a video's classification.
  3. The thumbnails are the most effective way to draw a user's attention and get them to click on a video; a good thumbnail combined with a good title is most likely to get more clicks and views on it.

What does Clickbait mean on Facebook?

On Facebook, the case is really different; Facebook is against this practice and has been from a long time ago. They have stated that articles that “withhold information intentionally” and “mislead people, forcing them to click to find out the answer” are against their intention of creating community.

The platform has multiple mechanisms to punish and identify articles that are using this practice, some of the cases that Facebook reads as inappropriate:

  1. Links that lead to sites full of ads
  2. Fake news
  3. Bizarre headlines

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